South Carolina micro-market
Healthcare practice financing in Myrtle Beach, South Carolina
Direct answer
1,238 healthcare providers hold a Myrtle Beach practice address, 305.4 per 10,000 of its 40,535 residents, 26 percent of them in physical, occupational, and speech therapy. Horry County recorded 8 SBA healthcare approvals worth $3,694,500, and Myrtle Beach-Conway-North Myrtle Beach, SC sits 0 miles out.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in South Carolina, and how many partners see it, is set out on the South Carolina page.
- Population: 40,535 residents (25K-50K band)1
- Healthcare providers registered here: 1,238 across 32 fields2
- Median household income: $53,6793
- Largest provider field: Physical, occupational, and speech therapy: 321 registered providers2
- Medicare-certified providers in town: 19 across 4 categories4
- Nearest metro: Myrtle Beach-Conway-North Myrtle Beach, SC, 0 miles1
The provider census in Myrtle Beach
The NPPES file puts 1,238 enumerated clinicians inside Myrtle Beach, spread over 32 fields at 305.4 per 10,000 residents
| Practice type | Count | Rate per 10,000 residents | Published by |
|---|---|---|---|
| Physical, occupational, and speech therapy | 321 | 79.2 | NPPES [2] |
| Primary care and family medicine | 142 | 35.0 | NPPES [2] |
| Specialty physician groups | 130 | 32.1 | NPPES [2] |
| Chiropractic | 83 | 20.5 | NPPES [2] |
| General dentistry | 73 | 18.0 | NPPES [2] |
| Optometry and ophthalmology | 67 | 16.5 | NPPES [2] |
| Behavioral and mental health group practices | 47 | 11.6 | NPPES [2] |
| DME and HME suppliers | 40 | 9.9 | NPPES [2] |
| Dental specialties | 39 | 9.6 | NPPES [2] |
| Non-medical home care | 37 | 9.1 | NPPES [2] |
| ABA and autism therapy | 35 | 8.6 | NPPES [2] |
| Dermatology | 29 | 7.2 | NPPES [2] |
| Independent pharmacy | 28 | 6.9 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 24 | 5.9 | NPPES [2] |
| Med spa and aesthetics | 18 | 4.4 | NPPES [2] |
| Home health | 17 | 4.2 | NPPES [2] |
| Occupational health and drug testing | 15 | 3.7 | NPPES [2] |
| Hormone, TRT, and men's health clinics | 12 | 3.0 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 11 | 2.7 | NPPES [2] |
| Audiology and hearing centers | 10 | 2.5 | NPPES [2] |
| Hospice and palliative | 9 | 2.2 | NPPES [2] |
| Imaging centers | 8 | 2.0 | NPPES [2] |
| Clinical and toxicology labs | 8 | 2.0 | NPPES [2] |
| ASCs and OBLs | 7 | 1.7 | NPPES [2] |
| NEMT and ambulance | 6 | 1.5 | NPPES [2] |
| Podiatry | 5 | 1.2 | NPPES [2] |
| Telehealth and virtual clinics | 5 | 1.2 | NPPES [2] |
| Plastic and cosmetic surgery | 4 | 1.0 | NPPES [2] |
| Dialysis and infusion centers | 3 | 0.7 | NPPES [2] |
| Urgent care | 2 | 0.5 | NPPES [2] |
| SUD treatment and residential | 2 | 0.5 | NPPES [2] |
| Mobile diagnostics | 1 | 0.2 | NPPES [2] |
| Medical equipment suppliers | 39 | CMS [4] | |
| Ambulatory surgical centers | 6 | CMS [4] | |
| Hospice providers | 6 | CMS [4] | |
| Home health agencies | 4 | CMS [4] | |
| Dialysis facilities | 3 | CMS [4] |
Several of the 321 physical, occupational, and speech therapy enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners
Loan activity in Horry County
The county file holds 8 healthcare approvals, which is a thin comparable set for anyone pricing collateral
| Measure | Published figure | What sits behind it |
|---|---|---|
| Approvals on record | 8 | Fiscal year published in the SBA file [5] |
| Total approved capital | $3,694,500 | Sum of approvals to healthcare borrowers [5] |
| Mean deal size | $461,813 | Dollars divided by approvals [5] |
| Lenders sited in the county | 259 | Credit intermediation establishments, NAICS 522 [6] |
How this data lands in an underwriting decision
A file from here opens on 305.4 providers per 10,000 residents, and everything about volume follows from it. Horry County has 8 approvals to compare against, so plan for extra appraisal time and a conservative valuation. Household income of $53,679 in Myrtle Beach is the number a lender uses to sanity check the self-pay share of a revenue projection.
The programs this provider mix points at
- Practice acquisition
- Startup and de novo
- Expansion, relocation, and build-out
- Working capital term loan
- Equipment financing and leasing
The order comes from Myrtle Beach's own provider mix, which physical, occupational, and speech therapy dominates at 26 percent. What a partner can actually place in South Carolina is a separate question.
What a funder reads first in Myrtle Beach
Drawn from the fields that actually practice here: physical, occupational, and speech therapy, primary care and family medicine, specialty physician groups
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Physical, occupational, and speech therapy (321) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Primary care and family medicine (142) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
| Specialty physician groups (130) | Ancillary revenue contribution, Provider productivity, Payer contracts | Ancillary build-out |
Local counts come from NPPES. What a file turns on is drawn from how the field is generally reviewed, not from any decision about your practice.
Myrtle Beach against nearby South Carolina markets
305.4 per 10,000 is the figure a neighboring town gets compared against when an appraiser prices Myrtle Beach
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| Myrtle Beach (current) | 40,535 | 1,238 | 305.4 | |
| Conway | 29,656 | 510 | 172.0 | 13 |
| North Myrtle Beach | 20,798 | 169 | 81.3 | 13 |
| Florence | 40,923 | 1,223 | 298.9 | 61 |
| Moncks Corner | 18,359 | 214 | 116.6 | 72 |
| Goose Creek | 50,352 | 297 | 59.0 | 81 |
| Hanahan | 21,983 | 71 | 32.3 | 84 |
What the geography does to a Myrtle Beach projection
0 miles separate Myrtle Beach from Myrtle Beach-Conway-North Myrtle Beach, SC. Lease pricing follows Myrtle Beach-Conway-North Myrtle Beach, SC, while revenue stays capped by the 40,535 residents here. At $53,679 median household income, the elective and cash-pay share of a projection is the line that gets tested first. A Medicare-certified hospital operates here, so referral flow is verifiable and the clinical wage floor is already set. A degree-granting institution here moves volume on the academic calendar.
Other South Carolina markets
- Conway 29,656 residents
- North Myrtle Beach 20,798 residents
- Florence 40,923 residents
- Moncks Corner 18,359 residents
- Goose Creek 50,352 residents
- Hanahan 21,983 residents
What owners in Myrtle Beach ask
01How many providers practice in Myrtle Beach, and in what?
1,238 enumerations sit at Myrtle Beach addresses in the monthly NPPES file, working out to 305.4 for every 10,000 residents. 26 percent of them are physical, occupational, and speech therapy, and primary care and family medicine follows with 142. An enumeration is a clinician, so the 1,238 here cover fewer than 1,238 practices.
02What does Horry County's shortage designation change?
Designated for primary care, dental, mental health, Horry County qualifies its clinicians for federal repayment support. On a file that turns on adding staff, that is the difference between a hiring assumption and a hiring plan.
03Why does Horry County show so little SBA activity?
Only 8 healthcare approvals appear for Horry County in the published 7(a) and 504 file. Thin volume in Horry County is a transaction count, not a verdict on borrowers here. The county still holds 259 credit intermediation establishments.
04Which fields carry the volume in Myrtle Beach?
The 32 enumerated fields are led by physical, occupational, and speech therapy at 321, with primary care and family medicine at 142 behind it. Those two counts double as the competition you are entering and the bench you would hire from.
05How many Medicare-certified providers are based in Myrtle Beach?
19 Medicare-certified providers hold an address in the town across the Care Compare categories. Certified volume this close matters on a working-capital file, because it shows the payer-mix and the reimbursement lag a funder will price into a 40,535 resident market.
06Is Myrtle Beach underwritten as part of Myrtle Beach-Conway-North Myrtle Beach, SC?
Comparables and demand split at 0 miles. An appraiser prices the lease and the equipment off Myrtle Beach-Conway-North Myrtle Beach, SC; the revenue line has to hold up against 40,535 local residents.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
Our team reviews every request within 1 business day. If a funding partner thinks they can help, a specialist from that partner contacts you to discuss next steps.