Mississippi micro-market
Healthcare practice financing in Hernando, Mississippi
Direct answer
DeSoto County carries 4 SBA healthcare approvals worth $9,795,000, and inside Hernando the census shows 123 enumerated clinicians against 18,542 residents, 66.3 per 10,000, 35 percent of them in physical, occupational, and speech therapy. Memphis, TN-MS-AR lies 18 miles away.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Mississippi, and how many partners see it, is set out on the Mississippi page.
- Population: 18,542 residents (10K-25K band)1
- Healthcare providers registered here: 123 across 19 fields2
- Median household income: $71,4513
- Largest provider field: Physical, occupational, and speech therapy: 43 registered providers2
- Medicare-certified providers in town: 1 across 1 categories4
- Nearest metro: Memphis, TN-MS-AR, 18 miles1
Who is enumerated in Hernando
123 providers across 19 fields, 66.3 per 10,000 residents, counted at Hernando addresses in the NPPES monthly file
| Field | Providers | Per 10,000 residents | Source |
|---|---|---|---|
| Physical, occupational, and speech therapy | 43 | 23.2 | NPPES [2] |
| Optometry and ophthalmology | 12 | 6.5 | NPPES [2] |
| General dentistry | 10 | 5.4 | NPPES [2] |
| Independent pharmacy | 9 | 4.9 | NPPES [2] |
| DME and HME suppliers | 7 | 3.8 | NPPES [2] |
| Chiropractic | 6 | 3.2 | NPPES [2] |
| Non-medical home care | 5 | 2.7 | NPPES [2] |
| Behavioral and mental health group practices | 5 | 2.7 | NPPES [2] |
| Dental specialties | 4 | 2.2 | NPPES [2] |
| NEMT and ambulance | 4 | 2.2 | NPPES [2] |
| Specialty physician groups | 4 | 2.2 | NPPES [2] |
| Primary care and family medicine | 3 | 1.6 | NPPES [2] |
| Telehealth and virtual clinics | 3 | 1.6 | NPPES [2] |
| Home health | 2 | 1.1 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 2 | 1.1 | NPPES [2] |
| Podiatry | 1 | 0.5 | NPPES [2] |
| Urgent care | 1 | 0.5 | NPPES [2] |
| Hospice and palliative | 1 | 0.5 | NPPES [2] |
| Clinical and toxicology labs | 1 | 0.5 | NPPES [2] |
| Medical equipment suppliers | 4 | CMS [4] | |
| Home health agencies | 1 | CMS [4] |
Several of the 43 physical, occupational, and speech therapy enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners
The lending record behind Hernando
With 4 healthcare approvals recorded, DeSoto County gives a valuation almost nothing local to lean on
| Measure | Published figure | What sits behind it |
|---|---|---|
| Healthcare files approved | 4 | Fiscal year published in the SBA file [5] |
| Dollars behind them | $9,795,000 | Sum of approvals to healthcare borrowers [5] |
| Typical approval size | $2,448,750 | Dollars divided by approvals [5] |
| Credit offices operating locally | 142 | Credit intermediation establishments, NAICS 522 [6] |
How this data lands in an underwriting decision
Underwriting starts with 66.3 providers per 10,000 residents, because that ratio caps how fast a chair or a room fills. A short county record of 4 approvals usually means more documentation and a lower advance against the same collateral. With $71,451 as the median household income, the payer mix in a projection has to match what Hernando households actually spend.
The programs this provider mix points at
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Equipment financing and leasing
- Medical receivables factoring
Built from what is enumerated here rather than from a national list, so a field with no presence in Hernando does not appear. Availability is still a Mississippi question.
The first pages of a Hernando file
physical, occupational, and speech therapy, optometry and ophthalmology, general dentistry account for most of what is enumerated in Hernando, so those are the files funders see from this town
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Physical, occupational, and speech therapy (43) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Optometry and ophthalmology (12) | Exam volume and optical capture, Vision plan mix, Inventory turns | Cold start or acquisition |
| General dentistry (10) | Three years of collections history, Hygiene as a share of collections, Overhead ratio and owner add-backs | Acquisition of an established practice |
Counts in the first column are Hernando providers from NPPES. The other two columns describe how funders read that field across markets like Hernando, not what any funder will do with your file.
Density beside the neighboring Mississippi towns
Set Hernando's 66.3 per 10,000 against the towns an appraiser would reach for next
| Market | Population | Clinicians | Density per 10,000 | Distance in miles |
|---|---|---|---|---|
| Hernando (current) | 18,542 | 123 | 66.3 | |
| Southaven | 57,493 | 587 | 102.1 | 7 |
| Horn Lake | 26,574 | 65 | 24.5 | 8 |
| Olive Branch | 47,365 | 246 | 51.9 | 11 |
| Oxford | 26,801 | 450 | 167.9 | 43 |
| Clarksdale | 13,861 | 136 | 98.1 | 56 |
| Grenada | 12,138 | 127 | 104.6 | 74 |
Distance, income, and the wage floor around Hernando
Memphis, TN-MS-AR lies 18 miles from Hernando, close enough that appraisers price the lease against Memphis, TN-MS-AR rents while 18,542 residents set the revenue ceiling. Households here carry $71,451 in median income, and that ceiling decides how much of a treatment plan gets started rather than deferred. With no hospital in town, a projection has to name where referrals and coverage come from. Hernando is the DeSoto County seat, so county employment steadies the payer mix.
Other Mississippi markets
- Southaven 57,493 residents
- Horn Lake 26,574 residents
- Olive Branch 47,365 residents
- Oxford 26,801 residents
- Clarksdale 13,861 residents
- Grenada 12,138 residents
Questions from Hernando
01How many providers practice in Hernando, and in what?
Across 19 fields, Hernando carries 123 enumerated clinicians, 66.3 per 10,000 of the 18,542 people living here. The concentration is in physical, occupational, and speech therapy, 43 of the total, then optometry and ophthalmology at 12. Count practices from that only with care.
02Why does DeSoto County show so little SBA activity?
Only 4 healthcare approvals appear for DeSoto County in the published 7(a) and 504 file. Thin volume in DeSoto County is a transaction count, not a verdict on borrowers here. The county still holds 142 credit intermediation establishments.
03What does DeSoto County's shortage designation change?
DeSoto County holds a HRSA designation covering primary care, dental, mental health. A pro forma for Hernando can cite it as the reason a vacancy is fillable, which is usually the weakest line in a ramp schedule.
04Is Hernando underwritten as part of Memphis, TN-MS-AR?
Memphis, TN-MS-AR sits 18 miles away, close enough that appraisers reach into that market for rent and resale comparables while your patient draw stays local. The comparables read Memphis, TN-MS-AR; the 18,542 residents set the ceiling a projection can defend.
05Which fields carry the volume in Hernando?
The 19 enumerated fields are led by physical, occupational, and speech therapy at 43, with optometry and ophthalmology at 12 behind it. Those two counts double as the competition you are entering and the bench you would hire from.
06How many Medicare-certified providers are based in Hernando?
1 Medicare-certified providers hold an address in the town across the Care Compare categories. Certified volume this close matters on a working-capital file, because it shows the payer-mix and the reimbursement lag a funder will price into a 18,542 resident market.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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