Wisconsin micro-market
Healthcare practice financing in West Bend, Wisconsin
Direct answer
Washington County carries 3 SBA healthcare approvals worth $720,000, and inside West Bend the census shows 462 enumerated clinicians against 32,149 residents, 143.7 per 10,000, 40 percent of them in physical, occupational, and speech therapy. Milwaukee-Waukesha, WI lies 27 miles away.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 32,149 residents (25K-50K band)1
- Healthcare providers registered here: 462 across 26 fields2
- Median household income: $75,0433
- Largest provider field: Physical, occupational, and speech therapy: 185 registered providers2
- Medicare-certified providers in town: 4 across 3 categories4
- Nearest metro: Milwaukee-Waukesha, WI, 27 miles1
What NPPES records at West Bend addresses
462 providers across 26 fields, 143.7 per 10,000 residents, counted at West Bend addresses in the NPPES monthly file
| Practice type | Count | Rate per 10,000 residents | Published by |
|---|---|---|---|
| Physical, occupational, and speech therapy | 185 | 57.5 | NPPES [2] |
| Chiropractic | 42 | 13.1 | NPPES [2] |
| Primary care and family medicine | 42 | 13.1 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 25 | 7.8 | NPPES [2] |
| Behavioral and mental health group practices | 23 | 7.2 | NPPES [2] |
| DME and HME suppliers | 21 | 6.5 | NPPES [2] |
| Specialty physician groups | 20 | 6.2 | NPPES [2] |
| Optometry and ophthalmology | 19 | 5.9 | NPPES [2] |
| General dentistry | 18 | 5.6 | NPPES [2] |
| Independent pharmacy | 12 | 3.7 | NPPES [2] |
| Dental specialties | 7 | 2.2 | NPPES [2] |
| Podiatry | 6 | 1.9 | NPPES [2] |
| Non-medical home care | 6 | 1.9 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 6 | 1.9 | NPPES [2] |
| Home health | 5 | 1.6 | NPPES [2] |
| Audiology and hearing centers | 4 | 1.2 | NPPES [2] |
| Med spa and aesthetics | 4 | 1.2 | NPPES [2] |
| ASCs and OBLs | 3 | 0.9 | NPPES [2] |
| Telehealth and virtual clinics | 3 | 0.9 | NPPES [2] |
| Dermatology | 2 | 0.6 | NPPES [2] |
| NEMT and ambulance | 2 | 0.6 | NPPES [2] |
| ABA and autism therapy | 2 | 0.6 | NPPES [2] |
| Dialysis and infusion centers | 2 | 0.6 | NPPES [2] |
| Pain management and interventional | 1 | 0.3 | NPPES [2] |
| Hospice and palliative | 1 | 0.3 | NPPES [2] |
| Occupational health and drug testing | 1 | 0.3 | NPPES [2] |
| Medical equipment suppliers | 9 | CMS [4] | |
| Ambulatory surgical centers | 2 | CMS [4] | |
| Dialysis facilities | 1 | CMS [4] | |
| Home health agencies | 1 | CMS [4] |
Several of the 185 physical, occupational, and speech therapy enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners
What lenders have already approved in Washington County
3 healthcare approvals sit in the county file, so an appraiser here works from a short comparable set
| Measure | Published figure | What sits behind it |
|---|---|---|
| Healthcare files approved | 3 | Fiscal year published in the SBA file [5] |
| Dollars behind them | $720,000 | Sum of approvals to healthcare borrowers [5] |
| Typical approval size | $240,000 | Dollars divided by approvals [5] |
| Credit offices operating locally | 59 | Credit intermediation establishments, NAICS 522 [6] |
The consequence of these numbers
At 143.7 clinicians per 10,000 residents, the catchment radius in a projection has to be defended rather than assumed. Washington County has 3 approvals to compare against, so plan for extra appraisal time and a conservative valuation. Household income of $75,043 in West Bend is the number a lender uses to sanity check the self-pay share of a revenue projection.
The programs this provider mix points at
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Medical receivables factoring
- Equipment financing and leasing
The order comes from West Bend's own provider mix, which physical, occupational, and speech therapy dominates at 40 percent. What a partner can actually place in Wisconsin is a separate question.
What a funder reads first in West Bend
Drawn from the fields that actually practice here: physical, occupational, and speech therapy, chiropractic, primary care and family medicine
| Practice type | The pages that decide it | Typical capital event |
|---|---|---|
| Physical, occupational, and speech therapy (185) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (42) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| Primary care and family medicine (42) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
Local counts come from NPPES. What a file turns on is drawn from how the field is generally reviewed, not from any decision about your practice.
West Bend against nearby Wisconsin markets
Set West Bend's 143.7 per 10,000 against the towns an appraiser would reach for next
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| West Bend (current) | 32,149 | 462 | 143.7 | |
| Hartford | 15,984 | 139 | 87.0 | 12 |
| Grafton | 12,741 | 190 | 149.1 | 13 |
| Cedarburg | 13,011 | 141 | 108.4 | 13 |
| Germantown | 21,032 | 208 | 98.9 | 13 |
| Port Washington | 12,750 | 116 | 91.0 | 15 |
| Mequon | 25,329 | 480 | 189.5 | 16 |
Distance, income, and the wage floor around West Bend
Milwaukee-Waukesha, WI lies 27 miles from West Bend, close enough for rent comparables to travel and far enough that patient draw does not. At $75,043 median household income, the elective and cash-pay share of a projection is the line that gets tested first. A Medicare-certified hospital operates here, so referral flow is verifiable and the clinical wage floor is already set. West Bend is the Washington County seat, so county employment steadies the payer mix.
Other Wisconsin markets
- Hartford 15,984 residents
- Grafton 12,741 residents
- Cedarburg 13,011 residents
- Germantown 21,032 residents
- Port Washington 12,750 residents
- Mequon 25,329 residents
West Bend owners, answered
01How many providers practice in West Bend, and in what?
NPPES lists 462 providers at a West Bend practice address, 143.7 per 10,000 residents across 26 tracked fields. Physical, occupational, and speech therapy accounts for 185 of them, 40 percent of the total, with chiropractic next at 42. Read that as clinicians: 462 enumerations, not 462 owners.
02Why does Washington County show so little SBA activity?
Only 3 healthcare approvals appear for Washington County in the published 7(a) and 504 file. Thin volume in Washington County is a transaction count, not a verdict on borrowers here. The county still holds 59 credit intermediation establishments.
03Is West Bend underwritten as part of Milwaukee-Waukesha, WI?
Partly. Milwaukee-Waukesha, WI is 27 miles out, so rent and equipment comparables travel in from there while patients still come from the 32,149 residents around West Bend. Cost side metro, revenue side local.
04How does the hospital in West Bend affect a practice file?
Referral flow, coverage, and the local pay scale all trace back to it. The town carries 4 Medicare-certified providers in total. A West Bend projection that names the call arrangement reads better than one that assumes it.
05Which fields carry the volume in West Bend?
The 26 enumerated fields are led by physical, occupational, and speech therapy at 185, with chiropractic at 42 behind it. Those two counts double as the competition you are entering and the bench you would hire from.
06How many Medicare-certified providers are based in West Bend?
4 Medicare-certified providers hold an address in the town across the Care Compare categories. Certified volume this close matters on a working-capital file, because it shows the payer-mix and the reimbursement lag a funder will price into a 32,149 resident market.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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