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Healthcare practice financing in Wisconsin

Approvals by field, certified provider counts, county concentration, and the rules that decide how a Wisconsin request is handled

Direct answer

In FY2025 the 7(a) and 504 programs put $49.0 million behind 98 Wisconsin healthcare files. In Wisconsin an inquiry is referred to our funding partners, who deliver every offer, rate, and disclosure directly. Everything below comes from published FY2025 files: approvals by field, certification counts, and the Wisconsin rules themselves.

As of FY2025

Wisconsin healthcare borrowers hold 98 SBA 7(a) and 504 approvals worth $49.0 million, $500,289 on average, led by dental offices. Against 14,380 tracked Wisconsin establishments that is 0.7 per 100, with 1,458 CMS-certified providers and 5,934 HRSA shortage designations on file.

The Wisconsin rulebook a funder reads first

The Wisconsin statutes below set the shape of the entity before any number in the tables becomes relevant.
Wisconsin compliance picture, with the source behind each row
TopicWhat appliesSource
How an inquiry is handledReferral. The inquiry is shared with our funding partners, and each partner contacts the practice directly with its own offer and its own disclosure.Disclosures
Program availabilityNo product class is excluded in Wisconsin by our own rules. A funding partner still applies its own criteria.Disclosures
Corporate practice of medicineApplies in part. Wisconsin Statutes Chapter 448 governs medical practices and licensure but does not contain an explicit corporate practice of medicine prohibition.State statute
Management services organizationsPermitted. Wisconsin statute does not restrict non-physician ownership of management services organizations.Wisconsin Medical Examining Board
Medical director requirementNot verified from an official Wisconsin source. The state board and healthcare counsel are the places to settle this.None
Certificate of needNot verified from an official Wisconsin source. The state board and healthcare counsel are the places to settle this.None
Commercial financing disclosure lawNo commercial financing disclosure law verified for Wisconsin. A funding partner still states its own terms in writing at the offer stage.None

The citation column is what makes the rest of the table usable. Treat it as the starting map rather than advice, and have counsel confirm the structure before signing. Verified

SBA 7(a) and 504 activity in Wisconsin by healthcare field

One row per healthcare field in Wisconsin, carrying loan count, dollars, and the average behind them.
Wisconsin healthcare SBA approvals, FY2025
FieldLoansTotal approvedAverage7(a) / 504
Dental offices10$14.3 million$1.4 million6 / 4
Home health and hospice12$11.1 million$926,82511 / 1
Residential care and treatment14$5.8 million$416,45010 / 4
Veterinary practices4$4.0 million$1.0 million3 / 1
Chiropractic offices14$3.6 million$258,26412 / 2
Med spa and personal care12$2.7 million$224,29211 / 1
Behavioral health and ABA10$2.4 million$238,4909 / 1
Pharmacies3$1.4 million$463,3333 / 0
Physician and specialty offices3$950,000$316,6673 / 0
Physical, occupational, and speech therapy6$857,500$142,9176 / 0
Medical equipment suppliers2$633,300$316,6502 / 0
Home care, non-medical1$451,000$451,0000 / 1
Laboratories and imaging2$426,000$213,0002 / 0
Medical staffing3$200,000$66,6673 / 0
Optometry offices2$179,700$89,8502 / 0

Source: SBA 7(a) and 504 approval files, fiscal year 2025. Verified

The city map of Wisconsin healthcare lending

Wisconsin healthcare SBA approvals by borrower city
CityLoansApprovedAverage
FRANKLIN2$6.7 million$3.4 million
PEWAUKEE3$5.2 million$1.7 million
Ripon3$3.4 million$1.1 million
Wauwatosa4$3.1 million$776,475
MADISON3$2.9 million$968,667
Bellevue1$1.6 million$1.6 million
Menomonie2$1.6 million$794,000
MILWAUKEE4$1.4 million$337,500
MARSHFIELD2$1.3 million$668,500
Hudson1$1.2 million$1.2 million
BROOKFIELD3$1.1 million$376,667
Mishicot1$1.1 million$1.1 million
EVANSVILLE1$1.1 million$1.1 million
JANESVILLE1$862,000$862,000
RIPON1$770,600$770,600
Eau Claire2$713,900$356,950
Phillips1$685,000$685,000
La Crosse1$663,000$663,000
Madison4$651,800$162,950
De Pere1$649,000$649,000
ALTOONA3$628,900$209,633
Fountain City1$525,000$525,000
MOUNT PLEASANT1$500,000$500,000
MIDDLETON1$500,000$500,000
GERMANTOWN2$500,000$250,000
MUSKEGO1$485,000$485,000
Lake Geneva1$484,000$484,000
Green Bay3$482,400$160,800
West Allis1$451,000$451,000
GREEN BAY2$426,000$213,000
NEENAH1$408,000$408,000
WAUKESHA1$350,000$350,000
SHEBOYGAN1$331,500$331,500
Platteville1$316,000$316,000
Manitowoc1$306,400$306,400
Middleton1$300,000$300,000
THIENSVILLE1$300,000$300,000
Milwaukee3$271,400$90,467
SUN PRAIRIE1$270,700$270,700
Muskego1$250,000$250,000
Oshkosh1$250,000$250,000
Racine1$237,500$237,500
Fitchburg1$230,000$230,000
KENOSHA1$226,000$226,000
Appleton1$225,000$225,000

Most of the Wisconsin paper sits in FRANKLIN, $6.7 million of it. Elsewhere the appraisal radius widens and the review runs longer. Verified

Certified and enumerated providers in Wisconsin

Wisconsin provider counts by dataset
CategoryCountDataset
Medical equipment suppliers1,086CMS certification, 2026-09-06
Dialysis facilities123CMS certification, 2026-09-06
Home health agencies87CMS certification, 2026-09-06
Hospice providers85CMS certification, 2026-09-06
Ambulatory surgical centers77CMS certification, 2026-09-06
Enumerated cliniciansNot yet loadedNPPES registry

Only categories CMS certifies in Wisconsin get a row here. If a cell says not yet loaded, the pillar has not been pulled yet and no estimate is substituted. Directional

Where certified providers sit inside Wisconsin

Top counties in Wisconsin by CMS-certified providers
CountyCertified providers
Milwaukee30
MILWAUKEE13
WAUKESHA12
Waukesha10
BROWN8
Brown6
Dane6
DANE6
EAU CLAIRE5
Rock4
Racine4
La Crosse3
Winnebago3
Fond du Lac3
Washington3
Marathon3
OUTAGAMIE3
FOND DU LAC3
SHEBOYGAN3
MARATHON3
Eau Claire2
Kenosha2
Shawano2
Jefferson2
Sheboygan2
Ozaukee2
Outagamie2
Manitowoc2
Oneida2
Sauk2
Barron2
LA CROSSE2
ST. CROIX2
SAUK2
ROCK2
PORTAGE2
RACINE2
Juneau1
Dunn1
Columbia1
Taylor1
Grant1
Walworth1
Ashland1
Marinette1

Milwaukee leads Wisconsin with 30 certified providers, ahead of MILWAUKEE at 13. Lenders read Milwaukee volume as a benchmark, so a practice elsewhere in Wisconsin carries more of the argument alone. Verified

The size of the Wisconsin practice base

Wisconsin establishments by healthcare field, County Business Patterns 2022
FieldEstablishments
Physician and specialty offices2,767
Residential care and treatment2,473
Dental offices1,923
Medical staffing1,143
Chiropractic offices1,093
Home care, non-medical950
Behavioral health and ABA703
Veterinary practices692
Physical, occupational, and speech therapy684
Other outpatient care centers624
Med spa and personal care420
Home health and hospice399
Optometry offices316
Laboratories and imaging113
Dialysis facilities65
Medical equipment suppliers15

The base to finance in Wisconsin is 14,380 establishments, with physician and specialty offices the largest block at 2,767. Physician and specialty offices account for the largest share of the base at 2,767. Verified

The county spread of Wisconsin establishments

Wisconsin establishments by county, County Business Patterns 2022
CountyEstablishments
Milwaukee2,999
Waukesha1,478
Dane1,346
Brown647
Outagamie525
Racine521
Winnebago457
Marathon360
Kenosha357
Eau Claire349
Washington302
Rock291
Sheboygan284
La Crosse261
St. Croix215
Fond du Lac212
Walworth200
Jefferson191
Portage186
Wood186
Dodge157
Manitowoc156
Chippewa152
Oneida132
Sauk132
Barron124
Waupaca108
Marinette92
Columbia88
Polk82
Calumet80
Oconto80
Douglas74
Grant74
Dunn73
Monroe69
Shawano66
Lincoln58
Pierce57
Clark51
Vernon50
Green49
Door48
Iowa34
Ashland33

2,999 establishments sit in Milwaukee, more than any other Wisconsin county on file. Density decides whether a second location is bought or built, and the two carry different collateral. Verified

What clinical labor costs in Wisconsin

Wisconsin employment and mean wage by occupation, OEWS 2025
OccupationEmployedMean annual wage
Registered nurses68,060$95,530
Nursing assistants28,370$45,130
Dental assistants7,760$47,520
Licensed practical and vocational nurses7,390$63,760
Physical therapists5,580$101,840
Dental hygienists5,080$96,540
Veterinary technologists and technicians2,590$47,020
Dentists, general2,560$193,690
Veterinarians1,830$108,780

Mean pay for registered nurses in Wisconsin is $95,530 across 68,060 people. Staffing a new location is priced off that number, not a national one, and the difference shows up in month 6 of a ramp. Verified

Shortage designations across Wisconsin

HRSA shortage designations in Wisconsin, 2026-09-06
CountyDesignationsHighest HPSA score
Milwaukee2,19325
Brown34622
Dane25024
Grant15321
Kenosha14925
Marathon14721
Racine13915
Oconto13922
Vernon13618
Marinette10916
Sauk10722
Juneau10218
Bayfield8522
St. Croix8317
Waushara7925
Price7816
Monroe7824
Trempealeau7215
Crawford7021
Shawano7022
Waupaca7018
Jefferson6616
Portage6616
Washburn6519
Barron6120
Eau Claire6118
Lafayette5816
Sheboygan5624
Iowa5517
Pierce5416
Sawyer5422
Dunn5116
Buffalo5116
Jackson5120
Columbia4915
Door4520
Polk4417
Rock3825
Ashland3717
Oneida3716
Iron3617
Vilas3624
Taylor3515
Forest3522
La Crosse3321

Wisconsin carries 5,934 designations across primary care, dental, mental health, Milwaukee highest at 2,193. Designation changes recruitment before it changes pricing: repayment support reaches a clinician hired there, and a stalled vacancy becomes fillable. Verified

What the Wisconsin field averages tell a borrower

  • Dental offices: 10 approvals, $14.3 million, $1.4 million average. A Wisconsin request near $1.4 million sits inside the band 10 approvals already established.
  • Home health and hospice: 12 approvals, $11.1 million, $926,825 average. A Wisconsin request near $926,825 sits inside the band 12 approvals already established.
  • Residential care and treatment: average approval $416,450 over 14 closings worth $5.8 million. At $416,450 against $5.8 million of state volume, that is an equipment or fit-out request more often than an acquisition.
  • Veterinary practices: $1.0 million average across 4 Wisconsin approvals worth $4.0 million, so a request in that range reads as routine rather than exceptional.
  • Chiropractic offices: 14 closings, $3.6 million approved, $258,264 typical. That average is the reference point a Wisconsin credit committee starts from on a similar file.
  • Med spa and personal care: 12 closings, $2.7 million approved, $224,292 typical. That average is the reference point a Wisconsin credit committee starts from on a similar file.
  • Behavioral health and ABA: 10 Wisconsin approvals totaling $2.4 million, $238,490 each. With only 10 Wisconsin approvals behind $2.4 million, the underwriter reads documents rather than precedent.
  • Pharmacies: $1.4 million across 3 approvals, averaging $463,333. Above $463,333 the file needs collateral or trading history that most of those 3 Wisconsin borrowers did not have to show.
  • Physician and specialty offices: $316,667 on average, 3 approvals, $950,000 in total. Match $316,667 and the timeline is ordinary; ask well above it and the Wisconsin diligence list lengthens.

Reading the Wisconsin record

  • 10 of the Wisconsin approvals went to dental offices, 29 percent of the state's healthcare dollars at $1.4 million each. When a field already carries this much local paper, the credit committee has something to compare against, and the conversation moves faster.
  • Second by dollars is home health and hospice, $11.1 million over 12 approvals, with residential care and treatment behind it. Volume in a field is what turns a projection into a comparable, and it is the reason two identical requests price differently in Wisconsin.
  • 1,086 medical equipment suppliers operate under CMS certification in Wisconsin. A funder treats that license as proof of billable revenue, which is precisely what a start-up cannot show.
  • The 504 column holds 15 Wisconsin approvals. An owner planning the same move in Wisconsin can point at closed local paper rather than a hypothetical.
  • 98 SBA approvals to Wisconsin healthcare borrowers in FY20251
  • $49.0 million approved, averaging $500,289 per loan1
  • 1,458 CMS-certified providers across 5 categories2

Programs referred in Wisconsin

Official Wisconsin programs and regulators

Micro-markets in Wisconsin

Each market below has its own page holding county lending, certified providers, and travel distance.
Wave-1 Wisconsin micro-markets, population and enumerated providers
TownPopulationProviders on file
Franklin36,591315
Wisconsin Rapids18,675260
Watertown22,617212
Wauwatosa48,794766
River Falls17,802149
Stevens Point26,465362
Elkhorn10,122166
Menomonie16,709185
Oconomowoc20,002241
Beloit36,633243
Platteville11,833126
West Bend32,149462

Also covered in Wisconsin: Fond du Lac, Reedsburg, New Richmond, Eau Claire, New Berlin, Menomonee Falls, Kenosha, Stoughton, Manitowoc, Marshfield, Racine, Hartford, Marinette, West Allis, Two Rivers, Waupun, Janesville, Oshkosh, La Crosse, Wausau, Hudson, Baraboo, Superior, Glendale, Greenfield, Burlington, Grafton, Appleton

Where to read next

Questions Wisconsin owners ask

01

Is SBA lending common among Wisconsin practices?

The published 7(a) and 504 file records 98 approvals to Wisconsin healthcare borrowers worth $49.0 million in FY2025, an average of $500,289. Dental offices took the largest share at 10 approvals. Withdrawn and declined requests never enter the dataset, so treat the count as the visible part of demand.

02

How does the corporate practice doctrine work in Wisconsin?

Wisconsin Statutes Chapter 448 governs medical practices and licensure but does not contain an explicit corporate practice of medicine prohibition. Wisconsin statute does not restrict non-physician ownership of management services organizations. Both halves of the structure get read: who owns the clinical entity, and what the management company is paid for. Have Wisconsin healthcare counsel sign off before the documents go into a file.

03

Where does a Wisconsin funding request go after it is sent?

A Wisconsin request is filtered by state rules, matched to product class and practice type, and introduced to our funding partners. Each writes its own terms and its own disclosure, and the practice pays nothing for the introduction.

04

How many CMS-certified providers are in Wisconsin?

CMS certification files list 1,458 certified providers in Wisconsin across 5 tracked categories, led by medical equipment suppliers at 1,086, vintage 2026-09-06. Certification gates billing, so the count is the pool of Wisconsin operators with revenue a lender can already see.

05

Why is there no registry count shown for Wisconsin?

The NPPES pillar has been loaded for a subset of states so far, and Wisconsin is not in it yet. Rather than estimate the count, the row shows the dataset and its status. The SBA and CMS rows above are complete for Wisconsin and are what a funder would cite.

Sources

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