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Minnesota micro-market

Healthcare practice financing in Willmar, Minnesota

Direct answer

269 healthcare providers hold a Willmar practice address, 122.9 per 10,000 of its 21,892 residents, 14 percent of them in primary care and family medicine. Kandiyohi County recorded 0 SBA healthcare approvals worth $0, and St. Cloud, MN sits 51 miles out.

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  • Population: 21,892 residents (10K-25K band)1
  • Healthcare providers registered here: 269 across 26 fields2
  • Median household income: $63,3683
  • Largest provider field: Primary care and family medicine: 39 registered providers2
  • Medicare-certified providers in town: 8 across 4 categories4
  • Nearest metro: St. Cloud, MN, 51 miles1

Willmar clinicians, by field

122.9 providers per 10,000 residents is what 269 enumerations across 26 fields works out to in a town of 21,892

Providers registered in Willmar
Practice typeCountRate per 10,000 residentsPublished by
Primary care and family medicine3917.8NPPES [2]
Physical, occupational, and speech therapy3817.4NPPES [2]
Chiropractic3013.7NPPES [2]
General dentistry2210.0NPPES [2]
Optometry and ophthalmology177.8NPPES [2]
Specialty physician groups167.3NPPES [2]
Ketamine, TMS, and interventional psychiatry135.9NPPES [2]
Behavioral and mental health group practices125.5NPPES [2]
Skilled nursing, assisted living, and memory care115.0NPPES [2]
DME and HME suppliers94.1NPPES [2]
Home health73.2NPPES [2]
Dental specialties73.2NPPES [2]
Independent pharmacy73.2NPPES [2]
Audiology and hearing centers73.2NPPES [2]
SUD treatment and residential52.3NPPES [2]
ABA and autism therapy52.3NPPES [2]
Hospice and palliative41.8NPPES [2]
Podiatry31.4NPPES [2]
Dermatology31.4NPPES [2]
ASCs and OBLs31.4NPPES [2]
Dialysis and infusion centers31.4NPPES [2]
Occupational health and drug testing31.4NPPES [2]
Med spa and aesthetics20.9NPPES [2]
IDD services10.5NPPES [2]
Non-medical home care10.5NPPES [2]
Clinical and toxicology labs10.5NPPES [2]
Medical equipment suppliers12CMS [4]
Hospice providers3CMS [4]
Ambulatory surgical centers2CMS [4]
Home health agencies2CMS [4]
Dialysis facilities1CMS [4]

Several of the 39 primary care and family medicine enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners

What lenders have already approved in Kandiyohi County

0 healthcare approvals sit in the county file, so an appraiser here works from a short comparable set

Kandiyohi County credit activity, as published
What it measuresValueHow to read it
SBA healthcare approvals0One published fiscal year, healthcare borrowers only [5]
Approved dollars$0Approved, not disbursed, and not net of withdrawals [5]
Average approvalNo approvals recordedA mean, so one large approval moves it [5]
Lending establishments in the county32Credit intermediation offices sited in the county [6]

The consequence of these numbers

The ratio that matters up front is 122.9 per 10,000, which decides whether a ramp schedule reads as conservative. Kandiyohi County has 0 approvals to compare against, so plan for extra appraisal time and a conservative valuation. With $63,368 as the median household income, the payer mix in a projection has to match what Willmar households actually spend.

The programs this provider mix points at

Built from what is enumerated here rather than from a national list, so a field with no presence in Willmar does not appear. Availability is still a Minnesota question.

What a funder reads first in Willmar

What a funder opens first depends on the field. In Willmar that means primary care and family medicine, physical, occupational, and speech therapy, chiropractic.

Underwriting focus by field in Willmar
SpecialtyRead first in underwritingWhy the money is usually needed
Primary care and family medicine (39)Panel size, Value-based contract exposure, Provider productivityAcquisition
Physical, occupational, and speech therapy (38)Visits per case, Referral source concentration, Payer mix and authorization rulesStartup or expansion clinic
Chiropractic (30)Cash plan revenue, Personal injury receivable age, Visit volumeStartup or acquisition

NPPES supplies the Willmar counts. The reading columns describe the field in general, and no partner reviewing a Willmar file is bound by them.

How Willmar prices against its neighbors

Comparables travel. These are the Minnesota towns whose density, at 122.9 per 10,000 here, gets weighed beside this one.

Willmar and its nearest Minnesota comparables
TownResidentsProvidersPer 10,000Miles away
Willmar (current)21,892269122.9
Hutchinson14,708164111.537
St. Cloud72,145365.051
Alexandria14,914313209.954
Sartell19,97919698.154
Sauk Rapids13,8328158.655
Marshall13,996211150.858

How Willmar sits against the nearest metro

Distance to St. Cloud, MN is 51 miles. That is close enough for rent in Willmar to be compared against the metro and far enough that patient draw is not. At $63,368 median household income, the elective and cash-pay share of a projection is the line that gets tested first. Wages here are anchored by the Medicare-certified hospital in town, which is what a staffing line gets measured against. Campus terms, not calendar quarters, set the busy months in Willmar. Willmar is the Kandiyohi County seat, so county employment steadies the payer mix.

More of Minnesota

Willmar owners, answered

01

How many providers practice in Willmar, and in what?

NPPES lists 269 providers at a Willmar practice address, 122.9 per 10,000 residents across 26 tracked fields. Primary care and family medicine accounts for 39 of them, 14 percent of the total, with physical, occupational, and speech therapy next at 38. Read that as clinicians: 269 enumerations, not 269 owners.

02

What does Kandiyohi County's shortage designation change?

HRSA designates Kandiyohi County for primary care, dental, mental health. That opens loan repayment programs for clinicians recruited into Willmar and evidences a staffing ramp in a 21,892 resident market.

03

Why does Kandiyohi County show so little SBA activity?

The published file records 0 7(a) and 504 approvals to healthcare borrowers in Kandiyohi County. That tracks how few Kandiyohi County practices changed hands that year, not credit quality. 32 credit intermediation establishments operate in Kandiyohi County, so the lending capacity is local even where the healthcare history is not.

04

Is Willmar underwritten as part of St. Cloud, MN?

Partly. St. Cloud, MN is 51 miles out, so rent and equipment comparables travel in from there while patients still come from the 21,892 residents around Willmar. Cost side metro, revenue side local.

05

How does the hospital in Willmar affect a practice file?

It makes the staffing and referral lines checkable. 8 Medicare-certified providers hold Willmar addresses, and the hospital sets the wage a clinical hire is bid against in a 122.9 per 10,000 market.

06

What does a $63,368 median income mean for case acceptance?

Median household income in Willmar runs $63,368. On elective and cash-pay work that is the number a funder converts into case acceptance, and it sets how much of a treatment plan a projection can assume gets started rather than deferred.

Sources

  1. 1U.S. Census Bureau, Population Estimates, vintage 2024
  2. 2CMS NPPES, monthly full replacement file
  3. 3U.S. Census Bureau, ACS 5-year 2023, table B19013
  4. 4CMS Care Compare provider datasets
  5. 5U.S. Small Business Administration, 7(a) and 504 approvals
  6. 6U.S. Census Bureau, County Business Patterns 2022

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