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Ohio micro-market

Healthcare practice financing in Wooster, Ohio

Direct answer

Wayne County carries 2 SBA healthcare approvals worth $270,000, and inside Wooster the census shows 457 enumerated clinicians against 26,982 residents, 169.4 per 10,000, 21 percent of them in behavioral and mental health group practices. Akron, OH lies 28 miles away.

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  • Population: 26,982 residents (25K-50K band)1
  • Healthcare providers registered here: 457 across 32 fields2
  • Median household income: $65,8883
  • Largest provider field: Behavioral and mental health group practices: 95 registered providers2
  • Medicare-certified providers in town: 8 across 4 categories4
  • Nearest metro: Akron, OH, 28 miles1

Wooster clinicians, by field

The NPPES file puts 457 enumerated clinicians inside Wooster, spread over 32 fields at 169.4 per 10,000 residents

Providers registered in Wooster
Practice typeCountRate per 10,000 residentsPublished by
Behavioral and mental health group practices9535.2NPPES [2]
Physical, occupational, and speech therapy8933.0NPPES [2]
Primary care and family medicine4014.8NPPES [2]
Specialty physician groups2710.0NPPES [2]
Chiropractic259.3NPPES [2]
General dentistry238.5NPPES [2]
Optometry and ophthalmology238.5NPPES [2]
Skilled nursing, assisted living, and memory care155.6NPPES [2]
Dental specialties145.2NPPES [2]
Non-medical home care134.8NPPES [2]
Home health124.4NPPES [2]
DME and HME suppliers93.3NPPES [2]
Independent pharmacy93.3NPPES [2]
Audiology and hearing centers93.3NPPES [2]
Med spa and aesthetics93.3NPPES [2]
ABA and autism therapy62.2NPPES [2]
Podiatry51.9NPPES [2]
SUD treatment and residential51.9NPPES [2]
Ketamine, TMS, and interventional psychiatry41.5NPPES [2]
ASCs and OBLs31.1NPPES [2]
Clinical and toxicology labs31.1NPPES [2]
Occupational health and drug testing31.1NPPES [2]
Dermatology20.7NPPES [2]
Urgent care20.7NPPES [2]
Hormone, TRT, and men's health clinics20.7NPPES [2]
Plastic and cosmetic surgery20.7NPPES [2]
Dialysis and infusion centers20.7NPPES [2]
Telehealth and virtual clinics20.7NPPES [2]
Sleep centers10.4NPPES [2]
Pain management and interventional10.4NPPES [2]
NEMT and ambulance10.4NPPES [2]
Hospice and palliative10.4NPPES [2]
Medical equipment suppliers11CMS [4]
Ambulatory surgical centers3CMS [4]
Dialysis facilities2CMS [4]
Home health agencies2CMS [4]
Hospice providers1CMS [4]

Several of the 95 behavioral and mental health group practices enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners

Wayne County approvals, dollars, and lending establishments

2 healthcare approvals sit in the county file, so an appraiser here works from a short comparable set

County lending activity
MeasurePublished figureWhat sits behind it
Healthcare files approved2Counted for the fiscal year the SBA publishes [5]
Dollars behind them$270,000Everything approved to healthcare borrowers, added up [5]
Typical approval size$135,000The dollar column over the approval column [5]
Credit offices operating locally58Places that write credit locally, NAICS 522 [6]

What the two tables above change about a file

Underwriting starts with 169.4 providers per 10,000 residents, because that ratio caps how fast a chair or a room fills. A short county record of 2 approvals usually means more documentation and a lower advance against the same collateral. Household income of $65,888 in Wooster is the number a lender uses to sanity check the self-pay share of a revenue projection.

The programs this provider mix points at

Ranked from the 32 fields that actually practice in Wooster, weighted toward behavioral and mental health group practices. Availability still depends on Ohio and on the funding partner.

The first pages of a Wooster file

Drawn from the fields that actually practice here: behavioral and mental health group practices, physical, occupational, and speech therapy, primary care and family medicine

Underwriting focus by field in Wooster
Practice typeThe pages that decide itTypical capital event
Behavioral and mental health group practices (95)Clinician retention and productivity, Payer mix and Medicaid concentration, Re-authorization and session limit exposureWorking capital through the credentialing lag
Physical, occupational, and speech therapy (89)Visits per case, Referral source concentration, Payer mix and authorization rulesStartup or expansion clinic
Primary care and family medicine (40)Panel size, Value-based contract exposure, Provider productivityAcquisition

Local counts come from NPPES. What a file turns on is drawn from how the field is generally reviewed, not from any decision about your practice.

How Wooster prices against its neighbors

169.4 per 10,000 is the figure a neighboring town gets compared against when an appraiser prices Wooster

Residents, providers, and distance across nearby towns
MarketPopulationCliniciansDensity per 10,000Distance in miles
Wooster (current)26,982457169.4
Wadsworth24,75323193.318
Ashland18,770204108.720
New Franklin13,8591611.520
Massillon32,750336102.621
Norton11,4237263.021
Barberton24,62421587.321

Distance, income, and the wage floor around Wooster

Akron, OH lies 28 miles from Wooster, close enough for rent comparables to travel and far enough that patient draw does not. Households here carry $65,888 in median income, and that ceiling decides how much of a treatment plan gets started rather than deferred. The hospital fixes two inputs a lender would otherwise estimate in a 26,982 resident town: where referrals originate, and what staff cost. Higher education here explains why summer looks unlike the rest of the year. Wooster is the Wayne County seat, so county employment steadies the payer mix.

Nearby Ohio towns

Questions from Wooster

01

How many providers practice in Wooster, and in what?

NPPES lists 457 providers at a Wooster practice address, 169.4 per 10,000 residents across 32 tracked fields. Behavioral and mental health group practices accounts for 95 of them, 21 percent of the total, with physical, occupational, and speech therapy next at 89. Read that as clinicians: 457 enumerations, not 457 owners.

02

Which fields carry the volume in Wooster?

Behavioral and mental health group practices at 95 providers and physical, occupational, and speech therapy at 89 lead the 32 fields enumerated here. A funder reads that mix as the local competition set and the local hiring pool at once, before it reads a single line of your own numbers.

03

Why does Wayne County show so little SBA activity?

Wayne County shows 2 approvals in the SBA healthcare file, which means an appraiser reaches outside the county for comparables. Few sales, not weak credit, is the usual reason. 58 lending establishments operate locally.

04

How does the hospital in Wooster affect a practice file?

A Medicare-certified hospital operates in the town, which gives referral flow, a call schedule, and a clinical labor pool a funder can verify. 8 Medicare-certified providers are located here in total. It also sets the wage floor behind every hire in a 169.4 per 10,000 market.

05

What does Wayne County's shortage designation change?

The primary care, mental health designation HRSA carries on Wayne County is a recruiting instrument: it puts repayment incentives in front of candidates, which is how a hiring plan for 26,982 residents gets past the question of who would take the job.

06

Is there local lending capacity in Wayne County?

County Business Patterns records 58 credit intermediation establishments in Wayne County. That is the local origination bench, and it decides whether a file gets underwritten by somebody who has seen Wooster rents and resale before or by somebody working from a screen.

Sources

  1. 1U.S. Census Bureau, Population Estimates, vintage 2024
  2. 2CMS NPPES, monthly full replacement file
  3. 3U.S. Census Bureau, ACS 5-year 2023, table B19013
  4. 4CMS Care Compare provider datasets
  5. 5U.S. Small Business Administration, 7(a) and 504 approvals
  6. 6U.S. Census Bureau, County Business Patterns 2022

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