Wisconsin micro-market
Healthcare practice financing in Fitchburg, Wisconsin
Direct answer
398 healthcare providers hold a Fitchburg practice address, 115.8 per 10,000 of its 34,357 residents, 55 percent of them in physical, occupational, and speech therapy. Dane County recorded 14 SBA healthcare approvals worth $5,021,000, and Madison, WI sits 7 miles out.
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- Population: 34,357 residents (25K-50K band)1
- Healthcare providers registered here: 398 across 23 fields2
- Median household income: $85,4203
- Largest provider field: Physical, occupational, and speech therapy: 219 registered providers2
- Medicare-certified providers in town: 2 across 2 categories4
- Nearest metro: Madison, WI, 7 miles1
Who is enumerated in Fitchburg
The NPPES file puts 398 enumerated clinicians inside Fitchburg, spread over 23 fields at 115.8 per 10,000 residents
| Practice type | Count | Rate per 10,000 residents | Published by |
|---|---|---|---|
| Physical, occupational, and speech therapy | 219 | 63.7 | NPPES [2] |
| Chiropractic | 28 | 8.1 | NPPES [2] |
| Primary care and family medicine | 24 | 7.0 | NPPES [2] |
| Optometry and ophthalmology | 18 | 5.2 | NPPES [2] |
| Behavioral and mental health group practices | 18 | 5.2 | NPPES [2] |
| General dentistry | 15 | 4.4 | NPPES [2] |
| Dental specialties | 10 | 2.9 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 10 | 2.9 | NPPES [2] |
| Home health | 7 | 2.0 | NPPES [2] |
| Specialty physician groups | 7 | 2.0 | NPPES [2] |
| Non-medical home care | 6 | 1.7 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 6 | 1.7 | NPPES [2] |
| Med spa and aesthetics | 5 | 1.5 | NPPES [2] |
| DME and HME suppliers | 4 | 1.2 | NPPES [2] |
| ABA and autism therapy | 4 | 1.2 | NPPES [2] |
| Hospice and palliative | 4 | 1.2 | NPPES [2] |
| Dialysis and infusion centers | 4 | 1.2 | NPPES [2] |
| Dermatology | 3 | 0.9 | NPPES [2] |
| Independent pharmacy | 2 | 0.6 | NPPES [2] |
| Podiatry | 1 | 0.3 | NPPES [2] |
| SUD treatment and residential | 1 | 0.3 | NPPES [2] |
| Audiology and hearing centers | 1 | 0.3 | NPPES [2] |
| Occupational health and drug testing | 1 | 0.3 | NPPES [2] |
| Medical equipment suppliers | 3 | CMS [4] | |
| Dialysis facilities | 1 | CMS [4] | |
| Home health agencies | 1 | CMS [4] |
A single Fitchburg practice can hold more than one of these numbers. 55 percent sit in physical, occupational, and speech therapy, counted as clinicians rather than as owners.
What lenders have already approved in Dane County
The published file shows 14 healthcare approvals in Dane County, $5,021,000 in total, and that history is what an appraiser and a credit committee reach for
| Line | Amount | Reading and source |
|---|---|---|
| SBA healthcare approvals | 14 | Counted for the fiscal year the SBA publishes [5] |
| Approved dollars | $5,021,000 | Everything approved to healthcare borrowers, added up [5] |
| Average approval | $358,643 | The dollar column over the approval column [5] |
| Lending establishments in the county | 299 | Places that write credit locally, NAICS 522 [6] |
Reading Fitchburg the way a credit committee does
At 115.8 clinicians per 10,000 residents, the catchment radius in a projection has to be defended rather than assumed. A request measured against 14 prior Dane County approvals is priced on precedent, which shortens the questions about valuation. Household income of $85,420 in Fitchburg is the number a lender uses to sanity check the self-pay share of a revenue projection.
Programs the Fitchburg mix reaches for
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Medical receivables factoring
- Equipment financing and leasing
Ranked from the 23 fields that actually practice in Fitchburg, weighted toward physical, occupational, and speech therapy. Availability still depends on Wisconsin and on the funding partner.
The first pages of a Fitchburg file
What a funder opens first depends on the field. In Fitchburg that means physical, occupational, and speech therapy, chiropractic, primary care and family medicine.
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Physical, occupational, and speech therapy (219) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (28) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| Primary care and family medicine (24) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
NPPES supplies the Fitchburg counts. The reading columns describe the field in general, and no partner reviewing a Fitchburg file is bound by them.
Fitchburg against nearby Wisconsin markets
Comparables travel. These are the Wisconsin towns whose density, at 115.8 per 10,000 here, gets weighed beside this one.
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| Fitchburg (current) | 34,357 | 398 | 115.8 | |
| Oregon | 11,895 | 76 | 63.9 | 5 |
| Verona | 16,825 | 246 | 146.2 | 6 |
| Middleton | 22,566 | 313 | 138.7 | 9 |
| Stoughton | 13,134 | 125 | 95.2 | 11 |
| Waunakee | 16,363 | 101 | 61.7 | 14 |
| DeForest | 12,260 | 43 | 35.1 | 17 |
How Fitchburg sits against the nearest metro
Distance to Madison, WI is 7 miles. Appraisers borrow Madison, WI rents, and the 34,357 residents set the ceiling on collections. Households here carry $85,420 in median income, and that ceiling decides how much of a treatment plan gets started rather than deferred. Referral flow comes from outside Fitchburg, which a projection needs to state plainly.
Nearby Wisconsin towns
Fitchburg owners, answered
01How many providers practice in Fitchburg, and in what?
Across 23 fields, Fitchburg carries 398 enumerated clinicians, 115.8 per 10,000 of the 34,357 people living here. The concentration is in physical, occupational, and speech therapy, 219 of the total, then chiropractic at 28. Count practices from that only with care.
02Is Fitchburg underwritten as part of Madison, WI?
Madison, WI sits 7 miles away, close enough that appraisers reach into that market for rent and resale comparables while your patient draw stays local. The comparables read Madison, WI; the 34,357 residents set the ceiling a projection can defend.
03What does SBA lending look like around Fitchburg?
Healthcare borrowers in Dane County took 14 approvals worth $5,021,000 in the published fiscal year, averaging $358,643. That is the comparable set an appraiser near Fitchburg reaches for first.
04What does Dane County's shortage designation change?
Dane County holds a HRSA designation covering primary care, dental, mental health. A pro forma for Fitchburg can cite it as the reason a vacancy is fillable, which is usually the weakest line in a ramp schedule.
05Which fields carry the volume in Fitchburg?
The 23 enumerated fields are led by physical, occupational, and speech therapy at 219, with chiropractic at 28 behind it. Those two counts double as the competition you are entering and the bench you would hire from.
06How many Medicare-certified providers are based in Fitchburg?
Care Compare lists 2 certified providers with a Fitchburg address. That count is a proxy for how much of the local revenue arrives on a federal payment cycle rather than at the front desk.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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