Wisconsin micro-market
Healthcare practice financing in Oregon, Wisconsin
Direct answer
A Oregon file is read against 76 local clinicians, 63.9 for every 10,000 of its 11,895 residents, 22 percent of them in primary care and family medicine, plus the 14 SBA healthcare approvals worth $5,021,000 already recorded in Dane County, 11 miles from Madison, WI.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 11,895 residents (10K-25K band)1
- Healthcare providers registered here: 76 across 13 fields2
- Median household income: $100,6953
- Largest provider field: Primary care and family medicine: 17 registered providers2
- Nearest metro: Madison, WI, 11 miles1
- SBA healthcare approvals in the county: 14 approvals totaling $5,021,0004
Oregon clinicians, by field
The NPPES file puts 76 enumerated clinicians inside Oregon, spread over 13 fields at 63.9 per 10,000 residents
| Field | Providers | Per 10,000 residents | Source |
|---|---|---|---|
| Primary care and family medicine | 17 | 14.3 | NPPES [2] |
| Physical, occupational, and speech therapy | 17 | 14.3 | NPPES [2] |
| Optometry and ophthalmology | 9 | 7.6 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 8 | 6.7 | NPPES [2] |
| Chiropractic | 7 | 5.9 | NPPES [2] |
| DME and HME suppliers | 4 | 3.4 | NPPES [2] |
| Non-medical home care | 4 | 3.4 | NPPES [2] |
| General dentistry | 3 | 2.5 | NPPES [2] |
| Independent pharmacy | 3 | 2.5 | NPPES [2] |
| Dental specialties | 1 | 0.8 | NPPES [2] |
| NEMT and ambulance | 1 | 0.8 | NPPES [2] |
| Audiology and hearing centers | 1 | 0.8 | NPPES [2] |
| Behavioral and mental health group practices | 1 | 0.8 | NPPES [2] |
| Medical equipment suppliers | 2 | CMS [5] |
Several of the 17 primary care and family medicine enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners
Loan activity in Dane County
Lenders in Dane County have already closed 14 healthcare approvals, averaging $358,643, which is the size a new file gets read beside
| Measure | Published figure | What sits behind it |
|---|---|---|
| SBA healthcare approvals | 14 | Fiscal year published in the SBA file [4] |
| Approved dollars | $5,021,000 | Sum of approvals to healthcare borrowers [4] |
| Average approval | $358,643 | Dollars divided by approvals [4] |
| Lending establishments in the county | 299 | Credit intermediation establishments, NAICS 522 [6] |
The consequence of these numbers
The ratio that matters up front is 63.9 per 10,000, which decides whether a ramp schedule reads as conservative. A request measured against 14 prior Dane County approvals is priced on precedent, which shortens the questions about valuation. Household income of $100,695 in Oregon is the number a lender uses to sanity check the self-pay share of a revenue projection.
The programs this provider mix points at
- Practice acquisition
- Working capital term loan
- Startup and de novo
- Equipment financing and leasing
- Expansion, relocation, and build-out
The 13 fields practicing locally set this order. A funding partner, not this list, decides what is available in Wisconsin.
Underwriting by field in Oregon
primary care and family medicine, physical, occupational, and speech therapy, optometry and ophthalmology account for most of what is enumerated in Oregon, so those are the files funders see from this town
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Primary care and family medicine (17) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
| Physical, occupational, and speech therapy (17) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Optometry and ophthalmology (9) | Exam volume and optical capture, Vision plan mix, Inventory turns | Cold start or acquisition |
NPPES supplies the Oregon counts. The reading columns describe the field in general, and no partner reviewing a Oregon file is bound by them.
How Oregon prices against its neighbors
Set Oregon's 63.9 per 10,000 against the towns an appraiser would reach for next
| Market | Population | Clinicians | Density per 10,000 | Distance in miles |
|---|---|---|---|---|
| Oregon (current) | 11,895 | 76 | 63.9 | |
| Fitchburg | 34,357 | 398 | 115.8 | 5 |
| Stoughton | 13,134 | 125 | 95.2 | 8 |
| Verona | 16,825 | 246 | 146.2 | 9 |
| Middleton | 22,566 | 313 | 138.7 | 14 |
| Waunakee | 16,363 | 101 | 61.7 | 18 |
| Sun Prairie | 39,253 | 264 | 67.3 | 19 |
How Oregon sits against the nearest metro
Distance to Madison, WI is 11 miles. Appraisers borrow Madison, WI rents, and the 11,895 residents set the ceiling on collections. Households here carry $100,695 in median income, and that ceiling decides how much of a treatment plan gets started rather than deferred. With no hospital in town, a projection has to name where referrals and coverage come from.
Other Wisconsin markets
Oregon owners, answered
01How many providers practice in Oregon, and in what?
Across 13 fields, Oregon carries 76 enumerated clinicians, 63.9 per 10,000 of the 11,895 people living here. The concentration is in primary care and family medicine, 17 of the total, then physical, occupational, and speech therapy at 17. Count practices from that only with care.
02What does Dane County's shortage designation change?
HRSA designates Dane County for primary care, dental, mental health. That opens loan repayment programs for clinicians recruited into Oregon and evidences a staffing ramp in a 11,895 resident market.
03Is Oregon underwritten as part of Madison, WI?
Comparables and demand split at 11 miles. An appraiser prices the lease and the equipment off Madison, WI; the revenue line has to hold up against 11,895 local residents.
04What does a $100,695 median income mean for case acceptance?
Median household income in Oregon runs $100,695. On elective and cash-pay work that is the number a funder converts into case acceptance, and it sets how much of a treatment plan a projection can assume gets started rather than deferred.
05What does SBA lending look like around Oregon?
$5,021,000 went to healthcare borrowers in Dane County across 14 approvals, $358,643 on average. Deals near Oregon get sized against that record before anything else.
06Is there local lending capacity in Dane County?
County Business Patterns records 299 credit intermediation establishments in Dane County. That is the local origination bench, and it decides whether a file gets underwritten by somebody who has seen Oregon rents and resale before or by somebody working from a screen.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4U.S. Small Business Administration, 7(a) and 504 approvals
- 5CMS Care Compare provider datasets
- 6U.S. Census Bureau, County Business Patterns 2022
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