Wisconsin micro-market
Healthcare practice financing in Verona, Wisconsin
Direct answer
246 healthcare providers hold a Verona practice address, 146.2 per 10,000 of its 16,825 residents, 46 percent of them in physical, occupational, and speech therapy. Dane County recorded 14 SBA healthcare approvals worth $5,021,000, and Madison, WI sits 9 miles out.
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- Population: 16,825 residents (10K-25K band)1
- Healthcare providers registered here: 246 across 16 fields2
- Median household income: $119,1483
- Largest provider field: Physical, occupational, and speech therapy: 114 registered providers2
- Nearest metro: Madison, WI, 9 miles1
- SBA healthcare approvals in the county: 14 approvals totaling $5,021,0004
The provider census in Verona
146.2 providers per 10,000 residents is what 246 enumerations across 16 fields works out to in a town of 16,825
| Specialty | Enumerated clinicians | Density per 10,000 | Where it comes from |
|---|---|---|---|
| Physical, occupational, and speech therapy | 114 | 67.8 | NPPES [2] |
| Chiropractic | 28 | 16.6 | NPPES [2] |
| ABA and autism therapy | 25 | 14.9 | NPPES [2] |
| Primary care and family medicine | 24 | 14.3 | NPPES [2] |
| General dentistry | 21 | 12.5 | NPPES [2] |
| Optometry and ophthalmology | 9 | 5.3 | NPPES [2] |
| Home health | 5 | 3.0 | NPPES [2] |
| Behavioral and mental health group practices | 5 | 3.0 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 4 | 2.4 | NPPES [2] |
| DME and HME suppliers | 3 | 1.8 | NPPES [2] |
| Independent pharmacy | 2 | 1.2 | NPPES [2] |
| Specialty physician groups | 2 | 1.2 | NPPES [2] |
| Podiatry | 1 | 0.6 | NPPES [2] |
| Dental specialties | 1 | 0.6 | NPPES [2] |
| NEMT and ambulance | 1 | 0.6 | NPPES [2] |
| Clinical and toxicology labs | 1 | 0.6 | NPPES [2] |
| Medical equipment suppliers | 1 | CMS [5] |
Several of the 114 physical, occupational, and speech therapy enumerations can belong to one practice, so the column counts clinicians rather than businesses or owners
What Dane County credit files already show
14 healthcare approvals averaging $358,643 set the deal shape lenders in Dane County have already underwritten
| Measure | Published figure | What sits behind it |
|---|---|---|
| Healthcare files approved | 14 | One published fiscal year, healthcare borrowers only [4] |
| Dollars behind them | $5,021,000 | Approved, not disbursed, and not net of withdrawals [4] |
| Typical approval size | $358,643 | A mean, so one large approval moves it [4] |
| Credit offices operating locally | 299 | Credit intermediation offices sited in the county [6] |
How this data lands in an underwriting decision
Underwriting starts with 146.2 providers per 10,000 residents, because that ratio caps how fast a chair or a room fills. Because Dane County already carries $5,021,000 across 14 healthcare approvals, a request near that average moves faster than one well above it. Household income of $119,148 in Verona is the number a lender uses to sanity check the self-pay share of a revenue projection.
The programs this provider mix points at
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Expansion, relocation, and build-out
- Equipment financing and leasing
Built from what is enumerated here rather than from a national list, so a field with no presence in Verona does not appear. Availability is still a Wisconsin question.
What a funder reads first in Verona
What a funder opens first depends on the field. In Verona that means physical, occupational, and speech therapy, chiropractic, aba and autism therapy.
| Practice type | The pages that decide it | Typical capital event |
|---|---|---|
| Physical, occupational, and speech therapy (114) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (28) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| ABA and autism therapy (25) | Authorized hours against delivered hours, Payer mix stability, Billing compliance history | Working capital against authorization and billing lag |
Counts in the first column are Verona providers from NPPES. The other two columns describe how funders read that field across markets like Verona, not what any funder will do with your file.
Verona against nearby Wisconsin markets
Set Verona's 146.2 per 10,000 against the towns an appraiser would reach for next
| Comparable | People | Enumerations | Per 10,000 residents | Miles |
|---|---|---|---|---|
| Verona (current) | 16,825 | 246 | 146.2 | |
| Fitchburg | 34,357 | 398 | 115.8 | 6 |
| Middleton | 22,566 | 313 | 138.7 | 8 |
| Oregon | 11,895 | 76 | 63.9 | 9 |
| Waunakee | 16,363 | 101 | 61.7 | 14 |
| Stoughton | 13,134 | 125 | 95.2 | 17 |
| DeForest | 12,260 | 43 | 35.1 | 19 |
What the geography does to a Verona projection
Madison, WI lies 9 miles from Verona, close enough that appraisers price the lease against Madison, WI rents while 16,825 residents set the revenue ceiling. At $119,148 median household income, the elective and cash-pay share of a projection is the line that gets tested first. No hospital operates here, so the referral sources and the call arrangement have to be named rather than assumed.
Other Wisconsin markets
Questions from Verona
01How many providers practice in Verona, and in what?
NPPES lists 246 providers at a Verona practice address, 146.2 per 10,000 residents across 16 tracked fields. Physical, occupational, and speech therapy accounts for 114 of them, 46 percent of the total, with chiropractic next at 28. Read that as clinicians: 246 enumerations, not 246 owners.
02What does a $119,148 median income mean for case acceptance?
Median household income in Verona runs $119,148. On elective and cash-pay work that is the number a funder converts into case acceptance, and it sets how much of a treatment plan a projection can assume gets started rather than deferred.
03What does Dane County's shortage designation change?
Designated for primary care, dental, mental health, Dane County qualifies its clinicians for federal repayment support. On a file that turns on adding staff, that is the difference between a hiring assumption and a hiring plan.
04Which fields carry the volume in Verona?
Volume concentrates in physical, occupational, and speech therapy, 114 of them, ahead of chiropractic at 28, across 16 fields. A thin second field usually means a longer search for staff than a pro forma allows for.
05Is Verona underwritten as part of Madison, WI?
Madison, WI sits 9 miles away, close enough that appraisers reach into that market for rent and resale comparables while your patient draw stays local. The comparables read Madison, WI; the 16,825 residents set the ceiling a projection can defend.
06What does SBA lending look like around Verona?
The county file behind Verona holds 14 healthcare approvals totaling $5,021,000, an average of $358,643. Those are the loan sizes lenders in Dane County have already carried.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4U.S. Small Business Administration, 7(a) and 504 approvals
- 5CMS Care Compare provider datasets
- 6U.S. Census Bureau, County Business Patterns 2022
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