Wisconsin micro-market
Healthcare practice financing in Sun Prairie, Wisconsin
Direct answer
39,253 residents, 264 enumerated clinicians, 67.3 per 10,000, 21 percent of them in physical, occupational, and speech therapy: that is the Sun Prairie market a funder prices. Dane County adds 14 healthcare approvals worth $5,021,000 and 12 miles of distance to Madison, WI.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 39,253 residents (25K-50K band)1
- Healthcare providers registered here: 264 across 26 fields2
- Median household income: $90,5213
- Largest provider field: Physical, occupational, and speech therapy: 56 registered providers2
- Medicare-certified providers in town: 2 across 1 categories4
- Nearest metro: Madison, WI, 12 miles1
Sun Prairie clinicians, by field
Counted at the town's own addresses: 264 providers, 26 fields, 67.3 clinicians per 10,000 of the 39,253 residents here
| Practice type | Count | Rate per 10,000 residents | Published by |
|---|---|---|---|
| Physical, occupational, and speech therapy | 56 | 14.3 | NPPES [2] |
| Chiropractic | 50 | 12.7 | NPPES [2] |
| Primary care and family medicine | 28 | 7.1 | NPPES [2] |
| General dentistry | 25 | 6.4 | NPPES [2] |
| Optometry and ophthalmology | 19 | 4.8 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 17 | 4.3 | NPPES [2] |
| Behavioral and mental health group practices | 12 | 3.1 | NPPES [2] |
| Specialty physician groups | 10 | 2.5 | NPPES [2] |
| Non-medical home care | 9 | 2.3 | NPPES [2] |
| Independent pharmacy | 7 | 1.8 | NPPES [2] |
| DME and HME suppliers | 5 | 1.3 | NPPES [2] |
| Dental specialties | 5 | 1.3 | NPPES [2] |
| Home health | 4 | 1.0 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 3 | 0.8 | NPPES [2] |
| ABA and autism therapy | 2 | 0.5 | NPPES [2] |
| Dialysis and infusion centers | 2 | 0.5 | NPPES [2] |
| Podiatry | 1 | 0.3 | NPPES [2] |
| Dermatology | 1 | 0.3 | NPPES [2] |
| ASCs and OBLs | 1 | 0.3 | NPPES [2] |
| SUD treatment and residential | 1 | 0.3 | NPPES [2] |
| Pain management and interventional | 1 | 0.3 | NPPES [2] |
| NEMT and ambulance | 1 | 0.3 | NPPES [2] |
| Audiology and hearing centers | 1 | 0.3 | NPPES [2] |
| Med spa and aesthetics | 1 | 0.3 | NPPES [2] |
| Clinical and toxicology labs | 1 | 0.3 | NPPES [2] |
| Occupational health and drug testing | 1 | 0.3 | NPPES [2] |
| Medical equipment suppliers | 13 | CMS [4] | |
| Dialysis facilities | 2 | CMS [4] |
Physical, occupational, and speech therapy carries 56 of the 264 enumerated providers here, and several of them can sit inside one practice. Read the column as clinicians, not owners.
Loan activity in Dane County
Lenders in Dane County have already closed 14 healthcare approvals, averaging $358,643, which is the size a new file gets read beside
| What it measures | Value | How to read it |
|---|---|---|
| SBA healthcare approvals | 14 | Counted for the fiscal year the SBA publishes [5] |
| Approved dollars | $5,021,000 | Everything approved to healthcare borrowers, added up [5] |
| Average approval | $358,643 | The dollar column over the approval column [5] |
| Lending establishments in the county | 299 | Places that write credit locally, NAICS 522 [6] |
How this data lands in an underwriting decision
Underwriting starts with 67.3 providers per 10,000 residents, because that ratio caps how fast a chair or a room fills. Because Dane County already carries $5,021,000 across 14 healthcare approvals, a request near that average moves faster than one well above it. With $90,521 as the median household income, the payer mix in a projection has to match what Sun Prairie households actually spend.
The programs this provider mix points at
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Equipment financing and leasing
- Expansion, relocation, and build-out
The 26 fields practicing locally set this order. A funding partner, not this list, decides what is available in Wisconsin.
What a funder reads first in Sun Prairie
Drawn from the fields that actually practice here: physical, occupational, and speech therapy, chiropractic, primary care and family medicine
| Field | What the file turns on | The capital event behind most requests |
|---|---|---|
| Physical, occupational, and speech therapy (56) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (50) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| Primary care and family medicine (28) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
The first column is Sun Prairie's own NPPES count. The rest is how the field is generally underwritten, whether the address is Sun Prairie or anywhere else.
How Sun Prairie prices against its neighbors
Density is the number that moves an appraisal: 67.3 per 10,000 here
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| Sun Prairie (current) | 39,253 | 264 | 67.3 | |
| Windsor | 10,005 | 20 | 20.0 | 5 |
| DeForest | 12,260 | 43 | 35.1 | 6 |
| Waunakee | 16,363 | 101 | 61.7 | 10 |
| Middleton | 22,566 | 313 | 138.7 | 14 |
| Fitchburg | 34,357 | 398 | 115.8 | 17 |
| Stoughton | 13,134 | 125 | 95.2 | 18 |
How Sun Prairie sits against the nearest metro
Distance to Madison, WI is 12 miles. Appraisers borrow Madison, WI rents, and the 39,253 residents set the ceiling on collections. At $90,521 median household income, the elective and cash-pay share of a projection is the line that gets tested first. Referral flow comes from outside Sun Prairie, which a projection needs to state plainly.
More of Wisconsin
Questions from Sun Prairie
01How many providers practice in Sun Prairie, and in what?
NPPES lists 264 providers at a Sun Prairie practice address, 67.3 per 10,000 residents across 26 tracked fields. Physical, occupational, and speech therapy accounts for 56 of them, 21 percent of the total, with chiropractic next at 50. Read that as clinicians: 264 enumerations, not 264 owners.
02What does Dane County's shortage designation change?
Dane County holds a HRSA designation covering primary care, dental, mental health. A pro forma for Sun Prairie can cite it as the reason a vacancy is fillable, which is usually the weakest line in a ramp schedule.
03Is Sun Prairie underwritten as part of Madison, WI?
Partly. Madison, WI is 12 miles out, so rent and equipment comparables travel in from there while patients still come from the 39,253 residents around Sun Prairie. Cost side metro, revenue side local.
04What does SBA lending look like around Sun Prairie?
Healthcare borrowers in Dane County took 14 approvals worth $5,021,000 in the published fiscal year, averaging $358,643. That is the comparable set an appraiser near Sun Prairie reaches for first.
05Is there local lending capacity in Dane County?
County Business Patterns records 299 credit intermediation establishments in Dane County. That is the local origination bench, and it decides whether a file gets underwritten by somebody who has seen Sun Prairie rents and resale before or by somebody working from a screen.
06Which fields carry the volume in Sun Prairie?
Physical, occupational, and speech therapy at 56 providers and chiropractic at 50 lead the 26 fields enumerated here. A funder reads that mix as the local competition set and the local hiring pool at once, before it reads a single line of your own numbers.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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