Wisconsin micro-market
Healthcare practice financing in Baraboo, Wisconsin
Direct answer
Density decides a lot here. Baraboo runs 119.9 providers per 10,000 residents, 157 clinicians against 13,096 people, 21 percent of them in physical, occupational, and speech therapy, while Sauk County lenders have approved 1 healthcare files worth $121,000 and the nearest metro is 31 miles out.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 13,096 residents (10K-25K band)1
- Healthcare providers registered here: 157 across 20 fields2
- Median household income: $73,5153
- Largest provider field: Physical, occupational, and speech therapy: 33 registered providers2
- Medicare-certified providers in town: 4 across 3 categories4
- Nearest metro: Madison, WI, 31 miles1
Fields practicing inside Baraboo
119.9 providers per 10,000 residents is what 157 enumerations across 20 fields works out to in a town of 13,096
| Field | Providers | Per 10,000 residents | Source |
|---|---|---|---|
| Physical, occupational, and speech therapy | 33 | 25.2 | NPPES [2] |
| Chiropractic | 23 | 17.6 | NPPES [2] |
| Primary care and family medicine | 21 | 16.0 | NPPES [2] |
| Behavioral and mental health group practices | 13 | 9.9 | NPPES [2] |
| General dentistry | 12 | 9.2 | NPPES [2] |
| Optometry and ophthalmology | 12 | 9.2 | NPPES [2] |
| DME and HME suppliers | 8 | 6.1 | NPPES [2] |
| Dental specialties | 5 | 3.8 | NPPES [2] |
| Specialty physician groups | 5 | 3.8 | NPPES [2] |
| Independent pharmacy | 3 | 2.3 | NPPES [2] |
| Audiology and hearing centers | 3 | 2.3 | NPPES [2] |
| Med spa and aesthetics | 3 | 2.3 | NPPES [2] |
| Occupational health and drug testing | 3 | 2.3 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 3 | 2.3 | NPPES [2] |
| NEMT and ambulance | 2 | 1.5 | NPPES [2] |
| ABA and autism therapy | 2 | 1.5 | NPPES [2] |
| Hospice and palliative | 2 | 1.5 | NPPES [2] |
| Dialysis and infusion centers | 2 | 1.5 | NPPES [2] |
| Podiatry | 1 | 0.8 | NPPES [2] |
| Clinical and toxicology labs | 1 | 0.8 | NPPES [2] |
| Medical equipment suppliers | 5 | CMS [4] | |
| Hospice providers | 2 | CMS [4] | |
| Dialysis facilities | 1 | CMS [4] | |
| Home health agencies | 1 | CMS [4] |
Physical, occupational, and speech therapy carries 33 of the 157 enumerated providers here, and several of them can sit inside one practice. Read the column as clinicians, not owners.
The lending record behind Baraboo
With 1 healthcare approvals recorded, Sauk County gives a valuation almost nothing local to lean on
| What it measures | Value | How to read it |
|---|---|---|
| SBA healthcare approvals | 1 | Fiscal year published in the SBA file [5] |
| Approved dollars | $121,000 | Sum of approvals to healthcare borrowers [5] |
| Average approval | $121,000 | Dollars divided by approvals [5] |
| Lending establishments in the county | 43 | Credit intermediation establishments, NAICS 522 [6] |
Reading Baraboo the way a credit committee does
119.9 per 10,000 is the first number a credit analyst converts into a realistic new-patient count. With 1 approvals on record in Sauk County, expect a longer appraisal and a wider collateral discount. With $73,515 as the median household income, the payer mix in a projection has to match what Baraboo households actually spend.
Where a file from this town usually lands
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Equipment financing and leasing
- Expansion, relocation, and build-out
The order comes from Baraboo's own provider mix, which physical, occupational, and speech therapy dominates at 21 percent. What a partner can actually place in Wisconsin is a separate question.
The first pages of a Baraboo file
Drawn from the fields that actually practice here: physical, occupational, and speech therapy, chiropractic, primary care and family medicine
| Practice type | The pages that decide it | Typical capital event |
|---|---|---|
| Physical, occupational, and speech therapy (33) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (23) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| Primary care and family medicine (21) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
NPPES supplies the Baraboo counts. The reading columns describe the field in general, and no partner reviewing a Baraboo file is bound by them.
Density beside the neighboring Wisconsin towns
The neighboring markets below are the ones a valuation borrows from when Baraboo has too few sales of its own
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| Baraboo (current) | 13,096 | 157 | 119.9 | |
| Reedsburg | 10,314 | 112 | 108.6 | 14 |
| Waunakee | 16,363 | 101 | 61.7 | 25 |
| DeForest | 12,260 | 43 | 35.1 | 26 |
| Middleton | 22,566 | 313 | 138.7 | 27 |
| Windsor | 10,005 | 20 | 20.0 | 28 |
| Sun Prairie | 39,253 | 264 | 67.3 | 32 |
How Baraboo sits against the nearest metro
Distance to Madison, WI is 31 miles. That is close enough for rent in Baraboo to be compared against the metro and far enough that patient draw is not. Median household income runs $73,515, which is the number a funder converts into case acceptance on anything elective or cash-pay. Because a certified hospital sits inside the town, both the referral path and the pay a clinical hire expects are already observable. Baraboo is the Sauk County seat, so county employment steadies the payer mix.
Other Wisconsin markets
What owners in Baraboo ask
01How many providers practice in Baraboo, and in what?
Across 20 fields, Baraboo carries 157 enumerated clinicians, 119.9 per 10,000 of the 13,096 people living here. The concentration is in physical, occupational, and speech therapy, 33 of the total, then chiropractic at 23. Count practices from that only with care.
02Why does Sauk County show so little SBA activity?
Only 1 healthcare approvals appear for Sauk County in the published 7(a) and 504 file. Thin volume in Sauk County is a transaction count, not a verdict on borrowers here. The county still holds 43 credit intermediation establishments.
03Is Baraboo underwritten as part of Madison, WI?
Partly. Madison, WI is 31 miles out, so rent and equipment comparables travel in from there while patients still come from the 13,096 residents around Baraboo. Cost side metro, revenue side local.
04What does Sauk County's shortage designation change?
Designated for primary care, dental, mental health, Sauk County qualifies its clinicians for federal repayment support. On a file that turns on adding staff, that is the difference between a hiring assumption and a hiring plan.
05How does the hospital in Baraboo affect a practice file?
Referral flow, coverage, and the local pay scale all trace back to it. The town carries 4 Medicare-certified providers in total. A Baraboo projection that names the call arrangement reads better than one that assumes it.
06How many Medicare-certified providers are based in Baraboo?
The town carries 4 Medicare-certified providers. On a receivables request that number sets the expected collection lag, which is priced before anything about the practice itself is read.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
Our team reviews every request within 1 business day. If a funding partner thinks they can help, a specialist from that partner contacts you to discuss next steps.