Wisconsin micro-market
Healthcare practice financing in Reedsburg, Wisconsin
Direct answer
10,314 residents, 112 enumerated clinicians, 108.6 per 10,000, 28 percent of them in physical, occupational, and speech therapy: that is the Reedsburg market a funder prices. Sauk County adds 1 healthcare approvals worth $121,000 and 42 miles of distance to Madison, WI.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 10,314 residents (10K-25K band)1
- Healthcare providers registered here: 112 across 15 fields2
- Median household income: $71,9913
- Largest provider field: Physical, occupational, and speech therapy: 31 registered providers2
- Nearest metro: Madison, WI, 42 miles1
- Hospital: A Medicare-certified hospital operates in the town4
Reedsburg clinicians, by field
Counted at the town's own addresses: 112 providers, 15 fields, 108.6 clinicians per 10,000 of the 10,314 residents here
| Specialty | Enumerated clinicians | Density per 10,000 | Where it comes from |
|---|---|---|---|
| Physical, occupational, and speech therapy | 31 | 30.1 | NPPES [2] |
| Chiropractic | 17 | 16.5 | NPPES [2] |
| Primary care and family medicine | 17 | 16.5 | NPPES [2] |
| DME and HME suppliers | 9 | 8.7 | NPPES [2] |
| General dentistry | 7 | 6.8 | NPPES [2] |
| Behavioral and mental health group practices | 6 | 5.8 | NPPES [2] |
| Independent pharmacy | 5 | 4.8 | NPPES [2] |
| Optometry and ophthalmology | 5 | 4.8 | NPPES [2] |
| ABA and autism therapy | 4 | 3.9 | NPPES [2] |
| NEMT and ambulance | 3 | 2.9 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 3 | 2.9 | NPPES [2] |
| Specialty physician groups | 2 | 1.9 | NPPES [2] |
| Podiatry | 1 | 1.0 | NPPES [2] |
| Home health | 1 | 1.0 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 1 | 1.0 | NPPES [2] |
| Medical equipment suppliers | 4 | CMS [4] |
Physical, occupational, and speech therapy carries 31 of the 112 enumerated providers here, and several of them can sit inside one practice. Read the column as clinicians, not owners.
What Sauk County credit files already show
With 1 healthcare approvals recorded, Sauk County gives a valuation almost nothing local to lean on
| What it measures | Value | How to read it |
|---|---|---|
| SBA healthcare approvals | 1 | Fiscal year published in the SBA file [5] |
| Approved dollars | $121,000 | Sum of approvals to healthcare borrowers [5] |
| Average approval | $121,000 | Dollars divided by approvals [5] |
| Lending establishments in the county | 43 | Credit intermediation establishments, NAICS 522 [6] |
What the two tables above change about a file
At 108.6 clinicians per 10,000 residents, the catchment radius in a projection has to be defended rather than assumed. With 1 approvals on record in Sauk County, expect a longer appraisal and a wider collateral discount. A $71,991 median household income here sets the ceiling on what an elective or cash-pay line can be expected to carry.
Where a file from this town usually lands
- Practice acquisition
- Startup and de novo
- Working capital term loan
- Equipment financing and leasing
- Expansion, relocation, and build-out
The order comes from Reedsburg's own provider mix, which physical, occupational, and speech therapy dominates at 28 percent. What a partner can actually place in Wisconsin is a separate question.
What a funder reads first in Reedsburg
What a funder opens first depends on the field. In Reedsburg that means physical, occupational, and speech therapy, chiropractic, primary care and family medicine.
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Physical, occupational, and speech therapy (31) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Chiropractic (17) | Cash plan revenue, Personal injury receivable age, Visit volume | Startup or acquisition |
| Primary care and family medicine (17) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
Counts in the first column are Reedsburg providers from NPPES. The other two columns describe how funders read that field across markets like Reedsburg, not what any funder will do with your file.
Density beside the neighboring Wisconsin towns
The neighboring markets below are the ones a valuation borrows from when Reedsburg has too few sales of its own
| Town | Residents | Providers | Per 10,000 | Miles away |
|---|---|---|---|---|
| Reedsburg (current) | 10,314 | 112 | 108.6 | |
| Baraboo | 13,096 | 157 | 119.9 | 14 |
| Waunakee | 16,363 | 101 | 61.7 | 37 |
| Middleton | 22,566 | 313 | 138.7 | 38 |
| DeForest | 12,260 | 43 | 35.1 | 39 |
| Windsor | 10,005 | 20 | 20.0 | 41 |
| Verona | 16,825 | 246 | 146.2 | 44 |
How Reedsburg sits against the nearest metro
Distance to Madison, WI is 42 miles. That is close enough for rent in Reedsburg to be compared against the metro and far enough that patient draw is not. Median household income runs $71,991, which is the number a funder converts into case acceptance on anything elective or cash-pay. Hospital coverage inside Reedsburg means a call schedule can be evidenced rather than described.
Other Wisconsin markets
Questions from Reedsburg
01How many providers practice in Reedsburg, and in what?
Across 15 fields, Reedsburg carries 112 enumerated clinicians, 108.6 per 10,000 of the 10,314 people living here. The concentration is in physical, occupational, and speech therapy, 31 of the total, then chiropractic at 17. Count practices from that only with care.
02What does Sauk County's shortage designation change?
HRSA designates Sauk County for primary care, dental, mental health. That opens loan repayment programs for clinicians recruited into Reedsburg and evidences a staffing ramp in a 10,314 resident market.
03Why does Sauk County show so little SBA activity?
Only 1 healthcare approvals appear for Sauk County in the published 7(a) and 504 file. Thin volume in Sauk County is a transaction count, not a verdict on borrowers here. The county still holds 43 credit intermediation establishments.
04Is Reedsburg underwritten as part of Madison, WI?
Partly. Madison, WI is 42 miles out, so rent and equipment comparables travel in from there while patients still come from the 10,314 residents around Reedsburg. Cost side metro, revenue side local.
05How does the hospital in Reedsburg affect a practice file?
Referral flow, coverage, and the local pay scale all trace back to it. A Reedsburg projection that names the call arrangement reads better than one that assumes it.
06Is there local lending capacity in Sauk County?
County Business Patterns records 43 credit intermediation establishments in Sauk County. That is the local origination bench, and it decides whether a file gets underwritten by somebody who has seen Reedsburg rents and resale before or by somebody working from a screen.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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