Wisconsin micro-market
Healthcare practice financing in Marshfield, Wisconsin
Direct answer
Wood County carries 2 SBA healthcare approvals worth $1,337,000, and inside Marshfield the census shows 441 enumerated clinicians against 18,973 residents, 232.4 per 10,000, 29 percent of them in physical, occupational, and speech therapy. Wausau, WI lies 33 miles away.
A location page indicates that Practition Finance is taking clients in that market. It does not represent a physical office, storefront, or licensed presence in that city or state. All services are delivered remotely by our US-based team. How a referral works in Wisconsin, and how many partners see it, is set out on the Wisconsin page.
- Population: 18,973 residents (10K-25K band)1
- Healthcare providers registered here: 441 across 27 fields2
- Median household income: $59,2943
- Largest provider field: Physical, occupational, and speech therapy: 127 registered providers2
- Medicare-certified providers in town: 4 across 4 categories4
- Nearest metro: Wausau, WI, 33 miles1
Fields practicing inside Marshfield
Counted at the town's own addresses: 441 providers, 27 fields, 232.4 clinicians per 10,000 of the 18,973 residents here
| Field | Providers | Per 10,000 residents | Source |
|---|---|---|---|
| Physical, occupational, and speech therapy | 127 | 66.9 | NPPES [2] |
| Specialty physician groups | 114 | 60.1 | NPPES [2] |
| Optometry and ophthalmology | 28 | 14.8 | NPPES [2] |
| DME and HME suppliers | 25 | 13.2 | NPPES [2] |
| Chiropractic | 23 | 12.1 | NPPES [2] |
| General dentistry | 18 | 9.5 | NPPES [2] |
| Primary care and family medicine | 17 | 9.0 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 12 | 6.3 | NPPES [2] |
| Dermatology | 11 | 5.8 | NPPES [2] |
| Dental specialties | 7 | 3.7 | NPPES [2] |
| Independent pharmacy | 7 | 3.7 | NPPES [2] |
| Behavioral and mental health group practices | 7 | 3.7 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 6 | 3.2 | NPPES [2] |
| Med spa and aesthetics | 5 | 2.6 | NPPES [2] |
| Home health | 4 | 2.1 | NPPES [2] |
| NEMT and ambulance | 4 | 2.1 | NPPES [2] |
| Audiology and hearing centers | 4 | 2.1 | NPPES [2] |
| Non-medical home care | 4 | 2.1 | NPPES [2] |
| Hormone, TRT, and men's health clinics | 4 | 2.1 | NPPES [2] |
| Mobile diagnostics | 3 | 1.6 | NPPES [2] |
| ASCs and OBLs | 2 | 1.1 | NPPES [2] |
| Hospice and palliative | 2 | 1.1 | NPPES [2] |
| Clinical and toxicology labs | 2 | 1.1 | NPPES [2] |
| Plastic and cosmetic surgery | 2 | 1.1 | NPPES [2] |
| Urgent care | 1 | 0.5 | NPPES [2] |
| IV hydration and infusion | 1 | 0.5 | NPPES [2] |
| Dialysis and infusion centers | 1 | 0.5 | NPPES [2] |
| Medical equipment suppliers | 10 | CMS [4] | |
| Ambulatory surgical centers | 1 | CMS [4] | |
| Hospice providers | 1 | CMS [4] | |
| Dialysis facilities | 1 | CMS [4] | |
| Home health agencies | 1 | CMS [4] |
A single Marshfield practice can hold more than one of these numbers. 29 percent sit in physical, occupational, and speech therapy, counted as clinicians rather than as owners.
What Wood County credit files already show
With 2 healthcare approvals recorded, Wood County gives a valuation almost nothing local to lean on
| Measure | Published figure | What sits behind it |
|---|---|---|
| Approvals on record | 2 | One published fiscal year, healthcare borrowers only [5] |
| Total approved capital | $1,337,000 | Approved, not disbursed, and not net of withdrawals [5] |
| Mean deal size | $668,500 | A mean, so one large approval moves it [5] |
| Lenders sited in the county | 51 | Credit intermediation offices sited in the county [6] |
What the two tables above change about a file
At 232.4 clinicians per 10,000 residents, the catchment radius in a projection has to be defended rather than assumed. A short county record of 2 approvals usually means more documentation and a lower advance against the same collateral. A $59,294 median household income here sets the ceiling on what an elective or cash-pay line can be expected to carry.
Programs the Marshfield mix reaches for
- Practice acquisition
- Startup and de novo
- Equipment financing and leasing
- Expansion, relocation, and build-out
- Working capital term loan
Built from what is enumerated here rather than from a national list, so a field with no presence in Marshfield does not appear. Availability is still a Wisconsin question.
What a funder reads first in Marshfield
physical, occupational, and speech therapy, specialty physician groups, optometry and ophthalmology account for most of what is enumerated in Marshfield, so those are the files funders see from this town
| Practice type | The pages that decide it | Typical capital event |
|---|---|---|
| Physical, occupational, and speech therapy (127) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| Specialty physician groups (114) | Ancillary revenue contribution, Provider productivity, Payer contracts | Ancillary build-out |
| Optometry and ophthalmology (28) | Exam volume and optical capture, Vision plan mix, Inventory turns | Cold start or acquisition |
Local counts come from NPPES. What a file turns on is drawn from how the field is generally reviewed, not from any decision about your practice.
Density beside the neighboring Wisconsin towns
Density is the number that moves an appraisal: 232.4 per 10,000 here
| Comparable | People | Enumerations | Per 10,000 residents | Miles |
|---|---|---|---|---|
| Marshfield (current) | 18,973 | 441 | 232.4 | |
| Wisconsin Rapids | 18,675 | 260 | 139.2 | 25 |
| Stevens Point | 26,465 | 362 | 136.8 | 32 |
| Wausau | 40,262 | 789 | 196.0 | 33 |
| Weston | 15,866 | 178 | 112.2 | 34 |
| Plover | 14,208 | 81 | 57.0 | 34 |
| Chippewa Falls | 15,075 | 299 | 198.3 | 63 |
What the geography does to a Marshfield projection
33 miles separate Marshfield from Wausau, WI. Rent comparables cross that gap; patients mostly do not. Households here carry $59,294 in median income, and that ceiling decides how much of a treatment plan gets started rather than deferred. The Medicare-certified hospital in Marshfield sets the local wage floor before you hire against it.
More of Wisconsin
- Wisconsin Rapids 18,675 residents
- Stevens Point 26,465 residents
- Wausau 40,262 residents
- Weston 15,866 residents
- Plover 14,208 residents
- Chippewa Falls 15,075 residents
Marshfield owners, answered
01How many providers practice in Marshfield, and in what?
Across 27 fields, Marshfield carries 441 enumerated clinicians, 232.4 per 10,000 of the 18,973 people living here. The concentration is in physical, occupational, and speech therapy, 127 of the total, then specialty physician groups at 114. Count practices from that only with care.
02Which fields carry the volume in Marshfield?
Volume concentrates in physical, occupational, and speech therapy, 127 of them, ahead of specialty physician groups at 114, across 27 fields. A thin second field usually means a longer search for staff than a pro forma allows for.
03What does Wood County's shortage designation change?
The primary care, dental, mental health designation HRSA carries on Wood County is a recruiting instrument: it puts repayment incentives in front of candidates, which is how a hiring plan for 18,973 residents gets past the question of who would take the job.
04Why does Wood County show so little SBA activity?
The published file records 2 7(a) and 504 approvals to healthcare borrowers in Wood County. That tracks how few Wood County practices changed hands that year, not credit quality. 51 credit intermediation establishments operate in Wood County, so the lending capacity is local even where the healthcare history is not.
05How does the hospital in Marshfield affect a practice file?
It makes the staffing and referral lines checkable. 4 Medicare-certified providers hold Marshfield addresses, and the hospital sets the wage a clinical hire is bid against in a 232.4 per 10,000 market.
06Is Marshfield underwritten as part of Wausau, WI?
Partly. Wausau, WI is 33 miles out, so rent and equipment comparables travel in from there while patients still come from the 18,973 residents around Marshfield. Cost side metro, revenue side local.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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