California micro-market
Healthcare practice financing in Rohnert Park, California
Direct answer
Density decides a lot here. Rohnert Park runs 49.0 providers per 10,000 residents, 220 clinicians against 44,894 people, 17 percent of them in primary care and family medicine, while Sonoma County lenders have approved 17 healthcare files worth $9,985,800 and the nearest metro is 7 miles out.
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- Population: 44,894 residents (25K-50K band)1
- Healthcare providers registered here: 220 across 22 fields2
- Median household income: $96,6353
- Largest provider field: Primary care and family medicine: 37 registered providers2
- Medicare-certified providers in town: 1 across 1 categories4
- Nearest metro: Santa Rosa-Petaluma, CA, 7 miles1
Who is enumerated in Rohnert Park
Counted at the town's own addresses: 220 providers, 22 fields, 49.0 clinicians per 10,000 of the 44,894 residents here
| Specialty | Enumerated clinicians | Density per 10,000 | Where it comes from |
|---|---|---|---|
| Primary care and family medicine | 37 | 8.2 | NPPES [2] |
| Physical, occupational, and speech therapy | 35 | 7.8 | NPPES [2] |
| General dentistry | 33 | 7.4 | NPPES [2] |
| ABA and autism therapy | 24 | 5.3 | NPPES [2] |
| Chiropractic | 19 | 4.2 | NPPES [2] |
| Optometry and ophthalmology | 17 | 3.8 | NPPES [2] |
| Dental specialties | 11 | 2.5 | NPPES [2] |
| Specialty physician groups | 10 | 2.2 | NPPES [2] |
| Independent pharmacy | 9 | 2.0 | NPPES [2] |
| DME and HME suppliers | 7 | 1.6 | NPPES [2] |
| Med spa and aesthetics | 3 | 0.7 | NPPES [2] |
| Home health | 2 | 0.4 | NPPES [2] |
| SUD treatment and residential | 2 | 0.4 | NPPES [2] |
| Behavioral and mental health group practices | 2 | 0.4 | NPPES [2] |
| Dialysis and infusion centers | 2 | 0.4 | NPPES [2] |
| Podiatry | 1 | 0.2 | NPPES [2] |
| Urgent care | 1 | 0.2 | NPPES [2] |
| Sleep centers | 1 | 0.2 | NPPES [2] |
| Non-medical home care | 1 | 0.2 | NPPES [2] |
| Clinical research sites | 1 | 0.2 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 1 | 0.2 | NPPES [2] |
| Telehealth and virtual clinics | 1 | 0.2 | NPPES [2] |
| Medical equipment suppliers | 7 | CMS [4] | |
| Dialysis facilities | 1 | CMS [4] |
Primary care and family medicine carries 37 of the 220 enumerated providers here, and several of them can sit inside one practice. Read the column as clinicians, not owners.
What lenders have already approved in Sonoma County
17 healthcare approvals averaging $587,400 set the deal shape lenders in Sonoma County have already underwritten
| Line | Amount | Reading and source |
|---|---|---|
| Approvals on record | 17 | One published fiscal year, healthcare borrowers only [5] |
| Total approved capital | $9,985,800 | Approved, not disbursed, and not net of withdrawals [5] |
| Mean deal size | $587,400 | A mean, so one large approval moves it [5] |
| Lenders sited in the county | 258 | Credit intermediation offices sited in the county [6] |
The consequence of these numbers
The ratio that matters up front is 49.0 per 10,000, which decides whether a ramp schedule reads as conservative. A request measured against 17 prior Sonoma County approvals is priced on precedent, which shortens the questions about valuation. Household income of $96,635 in Rohnert Park is the number a lender uses to sanity check the self-pay share of a revenue projection.
Where a file from this town usually lands
- Practice acquisition
- Startup and de novo
- Expansion, relocation, and build-out
- Working capital term loan
- Equipment financing and leasing
Built from what is enumerated here rather than from a national list, so a field with no presence in Rohnert Park does not appear. Availability is still a California question.
The first pages of a Rohnert Park file
What a funder opens first depends on the field. In Rohnert Park that means primary care and family medicine, physical, occupational, and speech therapy, general dentistry.
| Specialty | Read first in underwriting | Why the money is usually needed |
|---|---|---|
| Primary care and family medicine (37) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
| Physical, occupational, and speech therapy (35) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
| General dentistry (33) | Three years of collections history, Hygiene as a share of collections, Overhead ratio and owner add-backs | Acquisition of an established practice |
Column one counts Rohnert Park clinicians from the federal file. Columns two and three describe how the field is usually underwritten, and a partner can read a Rohnert Park file differently.
Rohnert Park against nearby California markets
Comparables travel. These are the California towns whose density, at 49.0 per 10,000 here, gets weighed beside this one.
| Market | Population | Clinicians | Density per 10,000 | Distance in miles |
|---|---|---|---|---|
| Rohnert Park (current) | 44,894 | 220 | 49.0 | |
| Petaluma | 59,393 | 564 | 95.0 | 8 |
| Sonoma | 10,606 | 177 | 166.9 | 14 |
| Windsor | 25,846 | 68 | 26.3 | 15 |
| Novato | 52,311 | 397 | 75.9 | 20 |
| Healdsburg | 11,231 | 128 | 114.0 | 21 |
| Napa | 76,921 | 779 | 101.3 | 22 |
What the geography does to a Rohnert Park projection
7 miles separate Rohnert Park from Santa Rosa-Petaluma, CA. Lease pricing follows Santa Rosa-Petaluma, CA, while revenue stays capped by the 44,894 residents here. Median household income runs $96,635, which is the number a funder converts into case acceptance on anything elective or cash-pay. With no hospital in town, a projection has to name where referrals and coverage come from. A college in Rohnert Park puts a term-shaped curve into monthly collections.
Other California markets
Rohnert Park owners, answered
01How many providers practice in Rohnert Park, and in what?
NPPES lists 220 providers at a Rohnert Park practice address, 49.0 per 10,000 residents across 22 tracked fields. Primary care and family medicine accounts for 37 of them, 17 percent of the total, with physical, occupational, and speech therapy next at 35. Read that as clinicians: 220 enumerations, not 220 owners.
02What does Sonoma County's shortage designation change?
Sonoma County holds a HRSA designation covering primary care, dental, mental health. A pro forma for Rohnert Park can cite it as the reason a vacancy is fillable, which is usually the weakest line in a ramp schedule.
03Is Rohnert Park underwritten as part of Santa Rosa-Petaluma, CA?
Comparables and demand split at 7 miles. An appraiser prices the lease and the equipment off Santa Rosa-Petaluma, CA; the revenue line has to hold up against 44,894 local residents.
04Is there local lending capacity in Sonoma County?
County Business Patterns records 258 credit intermediation establishments in Sonoma County. That is the local origination bench, and it decides whether a file gets underwritten by somebody who has seen Rohnert Park rents and resale before or by somebody working from a screen.
05What does a $96,635 median income mean for case acceptance?
Median household income in Rohnert Park runs $96,635. On elective and cash-pay work that is the number a funder converts into case acceptance, and it sets how much of a treatment plan a projection can assume gets started rather than deferred.
06What does SBA lending look like around Rohnert Park?
The county file behind Rohnert Park holds 17 healthcare approvals totaling $9,985,800, an average of $587,400. Those are the loan sizes lenders in Sonoma County have already carried.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
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