California micro-market
Healthcare practice financing in Healdsburg, California
Direct answer
Sonoma County carries 17 SBA healthcare approvals worth $9,985,800, and inside Healdsburg the census shows 128 enumerated clinicians against 11,231 residents, 114.0 per 10,000, 23 percent of them in primary care and family medicine. Santa Rosa-Petaluma, CA lies 15 miles away.
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- Population: 11,231 residents (10K-25K band)1
- Healthcare providers registered here: 128 across 21 fields2
- Median household income: $100,0823
- Largest provider field: Primary care and family medicine: 30 registered providers2
- Nearest metro: Santa Rosa-Petaluma, CA, 15 miles1
- Hospital: A Medicare-certified hospital operates in the town4
Healdsburg clinicians, by field
114.0 providers per 10,000 residents is what 128 enumerations across 21 fields works out to in a town of 11,231
| Specialty | Enumerated clinicians | Density per 10,000 | Where it comes from |
|---|---|---|---|
| Primary care and family medicine | 30 | 26.7 | NPPES [2] |
| Specialty physician groups | 20 | 17.8 | NPPES [2] |
| Physical, occupational, and speech therapy | 14 | 12.5 | NPPES [2] |
| Chiropractic | 12 | 10.7 | NPPES [2] |
| General dentistry | 12 | 10.7 | NPPES [2] |
| Optometry and ophthalmology | 8 | 7.1 | NPPES [2] |
| Skilled nursing, assisted living, and memory care | 7 | 6.2 | NPPES [2] |
| Independent pharmacy | 4 | 3.6 | NPPES [2] |
| Ketamine, TMS, and interventional psychiatry | 4 | 3.6 | NPPES [2] |
| Dental specialties | 3 | 2.7 | NPPES [2] |
| ABA and autism therapy | 2 | 1.8 | NPPES [2] |
| Plastic and cosmetic surgery | 2 | 1.8 | NPPES [2] |
| Telehealth and virtual clinics | 2 | 1.8 | NPPES [2] |
| Podiatry | 1 | 0.9 | NPPES [2] |
| DME and HME suppliers | 1 | 0.9 | NPPES [2] |
| ASCs and OBLs | 1 | 0.9 | NPPES [2] |
| SUD treatment and residential | 1 | 0.9 | NPPES [2] |
| Audiology and hearing centers | 1 | 0.9 | NPPES [2] |
| Med spa and aesthetics | 1 | 0.9 | NPPES [2] |
| Clinical and toxicology labs | 1 | 0.9 | NPPES [2] |
| Occupational health and drug testing | 1 | 0.9 | NPPES [2] |
| Medical equipment suppliers | 3 | CMS [4] |
Primary care and family medicine carries 30 of the 128 enumerated providers here, and several of them can sit inside one practice. Read the column as clinicians, not owners.
The lending record behind Healdsburg
17 healthcare approvals averaging $587,400 set the deal shape lenders in Sonoma County have already underwritten
| What it measures | Value | How to read it |
|---|---|---|
| SBA healthcare approvals | 17 | One published fiscal year, healthcare borrowers only [5] |
| Approved dollars | $9,985,800 | Approved, not disbursed, and not net of withdrawals [5] |
| Average approval | $587,400 | A mean, so one large approval moves it [5] |
| Lending establishments in the county | 258 | Credit intermediation offices sited in the county [6] |
The consequence of these numbers
Density of 114.0 per 10,000 sets the patient draw a projection can claim without an argument. Because Sonoma County already carries $9,985,800 across 17 healthcare approvals, a request near that average moves faster than one well above it. A $100,082 median household income here sets the ceiling on what an elective or cash-pay line can be expected to carry.
Where a file from this town usually lands
- Practice acquisition
- Expansion, relocation, and build-out
- Startup and de novo
- Equipment financing and leasing
- Working capital term loan
The order comes from Healdsburg's own provider mix, which primary care and family medicine dominates at 23 percent. What a partner can actually place in California is a separate question.
Underwriting by field in Healdsburg
What a funder opens first depends on the field. In Healdsburg that means primary care and family medicine, specialty physician groups, physical, occupational, and speech therapy.
| Practice type | The pages that decide it | Typical capital event |
|---|---|---|
| Primary care and family medicine (30) | Panel size, Value-based contract exposure, Provider productivity | Acquisition |
| Specialty physician groups (20) | Ancillary revenue contribution, Provider productivity, Payer contracts | Ancillary build-out |
| Physical, occupational, and speech therapy (14) | Visits per case, Referral source concentration, Payer mix and authorization rules | Startup or expansion clinic |
Local counts come from NPPES. What a file turns on is drawn from how the field is generally reviewed, not from any decision about your practice.
Healdsburg against nearby California markets
Comparables travel. These are the California towns whose density, at 114.0 per 10,000 here, gets weighed beside this one.
| Market | Population | Clinicians | Density per 10,000 | Distance in miles |
|---|---|---|---|---|
| Healdsburg (current) | 11,231 | 128 | 114.0 | |
| Windsor | 25,846 | 68 | 26.3 | 6 |
| Rohnert Park | 44,894 | 220 | 49.0 | 21 |
| Clearlake | 16,636 | 71 | 42.7 | 26 |
| Petaluma | 59,393 | 564 | 95.0 | 29 |
| Sonoma | 10,606 | 177 | 166.9 | 32 |
| Napa | 76,921 | 779 | 101.3 | 38 |
How Healdsburg sits against the nearest metro
Distance to Santa Rosa-Petaluma, CA is 15 miles. Appraisers borrow Santa Rosa-Petaluma, CA rents, and the 11,231 residents set the ceiling on collections. At $100,082 median household income, the elective and cash-pay share of a projection is the line that gets tested first. The Medicare-certified hospital in Healdsburg sets the local wage floor before you hire against it.
Other California markets
What owners in Healdsburg ask
01How many providers practice in Healdsburg, and in what?
NPPES lists 128 providers at a Healdsburg practice address, 114.0 per 10,000 residents across 21 tracked fields. Primary care and family medicine accounts for 30 of them, 23 percent of the total, with specialty physician groups next at 20. Read that as clinicians: 128 enumerations, not 128 owners.
02What does Sonoma County's shortage designation change?
Sonoma County holds a HRSA designation covering primary care, dental, mental health. A pro forma for Healdsburg can cite it as the reason a vacancy is fillable, which is usually the weakest line in a ramp schedule.
03How does the hospital in Healdsburg affect a practice file?
It makes the staffing and referral lines checkable. and the hospital sets the wage a clinical hire is bid against in a 114.0 per 10,000 market.
04Which fields carry the volume in Healdsburg?
Primary care and family medicine at 30 providers and specialty physician groups at 20 lead the 21 fields enumerated here. A funder reads that mix as the local competition set and the local hiring pool at once, before it reads a single line of your own numbers.
05Is Healdsburg underwritten as part of Santa Rosa-Petaluma, CA?
Partly. Santa Rosa-Petaluma, CA is 15 miles out, so rent and equipment comparables travel in from there while patients still come from the 11,231 residents around Healdsburg. Cost side metro, revenue side local.
06What does a $100,082 median income mean for case acceptance?
Median household income in Healdsburg runs $100,082. On elective and cash-pay work that is the number a funder converts into case acceptance, and it sets how much of a treatment plan a projection can assume gets started rather than deferred.
Sources
- 1U.S. Census Bureau, Population Estimates, vintage 2024
- 2CMS NPPES, monthly full replacement file
- 3U.S. Census Bureau, ACS 5-year 2023, table B19013
- 4CMS Care Compare provider datasets
- 5U.S. Small Business Administration, 7(a) and 504 approvals
- 6U.S. Census Bureau, County Business Patterns 2022
Our team reviews every request within 1 business day. If a funding partner thinks they can help, a specialist from that partner contacts you to discuss next steps.